ABTShield
AdTech vendor for ad fraud detection and traffic quality analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EDGE NPD Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Czeska 22A, 03-902 Warsaw, Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- edgenpd.com
What ABTShield does
The company operates a B2B software model built around proprietary advertising verification and analytics products. It creates value by analysing campaign traffic, identifying invalid or fraudulent activity, returning fraud signals to buying and selling platforms, and helping customers improve media quality and campaign outcomes. The wider portfolio extends this core into campaign analytics, tagging infrastructure and creative attention measurement, increasing account breadth and cross-sell potential.
Category differentiation
ABTShield is not a standalone company; it is a product within EDGE NPD. It is an ad fraud and traffic quality platform, not a DSP, SSP or general-purpose cybersecurity vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EDGE NPD is a Polish private AdTech company that develops software for advertising traffic quality, fraud detection and campaign analytics. Its flagship product, ABTShield, detects and blocks invalid traffic in real time using server-side infrastructure, behavioural analysis and non-cookie identification based on TCP/IP stack data. The company also markets adjacent products including AdHeed for pre-launch creative attention analysis and several supporting tools within the ABT product suite. The business sells primarily to business customers including advertisers, media agencies, publishers and programmatic trading teams. It generates revenue mainly through SaaS licensing and usage-based charging tied to analysed advertising traffic volume, with some products likely sold as bundled platform access across the wider suite.
Business model & monetisation
Revenue comes chiefly from SaaS licensing of proprietary AdTech products. ABTShield is described as using usage-based pricing linked to analysed advertising traffic volume rather than a simple flat licence fee. Additional monetisation comes from platform subscriptions or bundled access to adjacent products such as AdHeed, ABTTags and ABTPulse modules, although public pricing detail is limited.
- ABTShield traffic analysis and fraud protection
- Usage-based SaaS pricing tied to analysed traffic volume
- AdHeed creative analytics
- SaaS / software subscription
- Supporting ABT suite products
- Bundled platform licensing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
EDGE NPD Sp. z o.o.
IAB vendor record: 825
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ABTShield
What is EDGE NPD?
EDGE NPD is a Polish AdTech software company whose products include ABTShield for ad fraud detection and AdHeed for creative attention analytics.
Who uses EDGE NPD?
Its products are used by advertisers, media agencies, publishers, programmatic teams, ad operations teams and creative or marketing teams.
How does EDGE NPD make money?
It appears to earn revenue primarily from SaaS licensing and usage-based charging for advertising analysis and fraud protection tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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