ABTShield

The company operates a B2B software model built around proprietary advertising verification and analytics products. It creates value by analysing campaign traffic, identifying invalid or fraudulent activity, returning fraud signals to buying and selling platforms, and helping customers improve media quality and campaign outcomes. The wider portfolio extends this core into campaign analytics, tagging infrastructure and creative attention measurement, increasing account breadth and cross-sell potential.

EDGE NPD is a Polish private AdTech company that develops software for advertising traffic quality, fraud detection and campaign analytics. Its flagship product, ABTShield, detects and blocks invalid traffic in real time using server-side infrastructure, behavioural analysis and non-cookie identification based on TCP/IP stack data. The company also markets adjacent products including AdHeed for pre-launch creative attention analysis and several supporting tools within the ABT product suite.

The business sells primarily to business customers including advertisers, media agencies, publishers and programmatic trading teams. It appears to generate revenue mainly through SaaS licensing and usage-based charging tied to analysed advertising traffic volume, with some products likely sold as bundled platform access across the wider suite.