Aarki

The company operates as an AI-enhanced mobile performance advertising platform built around a programmatic demand-side platform and integrated creative tooling. It ingests ad requests from exchanges and mobile inventory sources, uses multi-level machine learning models for bid pricing and audience selection, and delivers HTML5 creatives created via its in-house studio. Value is created by improving advertisers’ user acquisition, re-engagement and monetisation outcomes versus running campaigns directly on generic exchanges.

Operationally, it functions as a managed media-buying partner rather than a pure software vendor. Campaign strategy, execution, optimisation and creative production are handled by its internal teams using proprietary infrastructure. This pairing of bidding algorithms, creative capabilities and service delivery aims to maximise return on ad spend for mobile app and brand marketers while abstracting away adtech complexity.

Aarki is a United States-based mobile advertising technology company, now a subsidiary of Skillz Inc. It operates an AI-driven demand-side platform (DSP) and creative tools used to run performance-focused campaigns for mobile apps, particularly in gaming. Its technology processes high volumes of mobile ad requests and uses machine learning to optimise bids, targeting and creatives for user acquisition and re-engagement campaigns.

The company earns revenue by managing programmatic media buying on behalf of advertisers, typically mobile app publishers and brands. Customers pay for media spend routed through its DSP, with Aarki charging a margin or performance-based fees on that spend, alongside bundled creative and campaign management services rather than a self-serve SaaS model.