Who competes with Under Armour?
Based on our market intelligence graph, the primary direct competitors to Under Armour include PUMA, DICK'S Sporting Goods, New Balance alongside 3 other identified alternatives.
Competitive dynamics are verified through market documentation and vendor positioning.
PUMA
AlternativeGlobal sportswear brand selling footwear, apparel and accessories direct.
DICK'S Sporting Goods
AlternativeUS sporting goods retailer with e-commerce, retail media and youth sports assets.
New Balance
AlternativePrivately held athletic footwear and apparel brand with strong D2C retail.
adidas
AlternativeGlobal sportswear brand selling apparel, footwear and digital-first retail experiences.
lululemon
AlternativePremium activewear brand with direct retail and fitness subscriptions.
Nike
AlternativeGlobal sportswear brand with a strong direct digital commerce ecosystem.
Unlock the Under Armour Ecosystem
Explore all relationships in Polaris7. See exactly how Under Armour connects to the rest of the market, including parent companies, platform integrations, and direct competitors.