DICK'S Sporting Goods
DICK'S Sporting Goods is a uS sporting goods retailer with e-commerce, retail media and youth sports assets.
DICK'S Sporting Goods operates in the Retailer & Marketplace segment.
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Distinction
This is the US sporting goods retail company, not merely its advertising division or a standalone adtech vendor. Its retail media operation is an adjacency, not the company’s sole business.
- Founded
- 1948
- Headquarters
- 345 Court Street, Coraopolis, Pennsylvania 15108
- Core Segment
- Retailer & Marketplace
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about DICK'S Sporting Goods
Subsidiaries
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Competitors
Key competitors include Nike, Academy Sports + Outdoors, Amazon.
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Acquisitions
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DICK'S Sporting Goods: About
The company creates value by combining national sporting goods retail distribution with digital commerce and owned audience assets. It buys or sources branded and private-label merchandise, sells to consumers at retail margin, and uses its website, app, loyalty data and related media properties to drive conversion. It also monetises its audience and shopper intent through advertising sold to brands, and monetises GameChanger through subscriptions and advertising.
Products & Services in Categories
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DICK'S Sporting Goods: Market Position
DICK'S Sporting Goods is a publicly listed US sporting goods retailer that sells equipment, footwear, apparel and related products through physical stores and its e-commerce platform. Its core business is retail: it generates most revenue from direct consumer sales, supported by merchandising, promotions and omnichannel fulfilment. The company has also expanded into adjacent digital assets through acquisitions including GameChanger and through its owned retail media operation, DICK’S Media Network.
DICK'S Sporting Goods: Key Competitors & Alternatives
→ View full competitor landscapeDICK'S Sporting Goods: Frequently Asked Questions
What is DICK'S Sporting Goods?
DICK'S Sporting Goods is a US public retailer selling sporting goods, footwear and apparel through stores and digital channels, with added media and youth sports assets.
Who uses DICK'S Sporting Goods?
Consumers shop its stores and e-commerce platform, while brand advertisers use DICK’S Media Network and youth sports participants use GameChanger.
How does DICK'S Sporting Goods make money?
It mainly earns retail margin on product sales, with additional revenue from retail media advertising and GameChanger subscriptions and advertising.
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