Forebase

The business operates as an adtech supplier to publishers, providing a post-bid, JavaScript-delivered widget that creates additional ad inventory and triggers separate RTB auctions. Value is created by increasing monetisable impressions and yield on existing pages without disrupting the publisher’s primary monetisation setup. The technology plugs into the existing header-bidding and SSP ecosystem using prebid.js and can work with the publisher’s own demand partners or with demand managed by the vendor.

Revenue is generated through a fixed licensing arrangement for use of the widget, rather than through a revenue share or media arbitrage. The model resembles SaaS-style software licensing, complemented by an optional managed-service layer where the provider runs demand connections on behalf of the publisher for an extra service fee. A free trial period is used to demonstrate uplift before full commercial commitment.

Forebase.com is a Swiss ad technology offering a JavaScript-based monetisation widget for digital publishers. The widget adds a gallery of additional ad placements to existing pages and runs independent real-time bidding (RTB) calls, integrating with the header-bidding ecosystem via prebid.js.

The company generates revenue by charging publishers a fixed licence fee for use of the widget, with an optional managed-demand service for an additional fee. Its customers are website and media owners, particularly ad operations and programmatic monetisation teams seeking to increase yield without replacing their current ad stack.