YOOSE

YOOSE operates as a B2B AdTech vendor centred on location-aware programmatic advertising. It creates value by using real-world location and behavioural data to help advertisers target audiences, retarget store visitors, assess campaign quality and measure offline outcomes such as footfall. The business sits between advertiser demand and digital media inventory, monetising campaign spend while providing analytics and optimisation capabilities that improve media efficiency.

YOOSE is a Singapore-based private AdTech company offering a location-based mobile advertising platform for brands, advertisers and media agencies. Its platform combines real-time location signals, behavioural profiling, programmatic campaign delivery and reporting to help customers run hyperlocal advertising campaigns across mobile apps, the open web and selected social environments. A core part of its value proposition is linking digital media exposure and location behaviour to footfall and offline conversion outcomes.

The company makes money primarily from advertiser and agency media budgets flowing through its platform, with campaign execution, targeting, retargeting, attribution and reporting bundled into the commercial model. Based on the supplied material, YOOSE serves business customers rather than end consumers, and positions itself as a specialist provider for measurable location-driven performance advertising with international client coverage.