YO
COMPANY

YOOSE

YOOSE is a location-based mobile advertising and footfall attribution platform.

Analyst Perspective

YOOSE is a Singapore-based private AdTech company offering a location-based mobile advertising platform for brands, advertisers and media agencies. Its platform combines real-time location signals, behavioural profiling, programmatic campaign delivery and reporting to help customers run hyperlocal advertising campaigns across mobile apps, the open web and selected social environments. A core part of its value proposition is linking digital media exposure and location behaviour to footfall and offline conversion outcomes. The company makes money primarily from advertiser and agency media budgets flowing through its platform, with campaign execution, targeting, retargeting, attribution and reporting bundled into the commercial model. Based on the supplied material, YOOSE serves business customers rather than end consumers, and positions itself as a specialist provider for measurable location-driven performance advertising with international client coverage.

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Category Differentiation

YOOSE is an AdTech platform for location-based advertising and attribution, not a consumer app or a general-purpose social media platform. It should be distinguished from broader DSPs by its emphasis on hyperlocal targeting and offline footfall measurement.

YOOSE: About

YOOSE operates as a B2B AdTech vendor centred on location-aware programmatic advertising. It creates value by using real-world location and behavioural data to help advertisers target audiences, retarget store visitors, assess campaign quality and measure offline outcomes such as footfall. The business sits between advertiser demand and digital media inventory, monetising campaign spend while providing analytics and optimisation capabilities that improve media efficiency.

How YOOSE Works & Monetises

Business model analysis and core revenue streams

The company primarily monetises through campaign-based advertising spend routed through its platform. Commercially, this most likely takes the form of a media take-rate or margin on programmatic buying, potentially supplemented by pricing tied to impressions, clicks or conversions. Analytics, viewability measurement, retargeting and footfall attribution appear to be integrated into campaign delivery rather than sold as separate standalone software subscriptions.

Revenue Channels

Programmatic campaign spend executed through the platformPercentage take-rate on media budgets
Performance-linked advertising deliveryCampaign pricing tied to impressions, clicks or conversions
Analytics, reporting and attribution featuresBundled value-added platform monetisation
Viewability and quality optimisation capabilitiesBundled campaign premium or included feature set

Recent Signals (YOOSE)

AdzineDec 7, 2009

Netzpiloten starten Rabatt-Club in Deutschland

Netzpiloten launches sparbon.de, a discount club that extends print coupons to the online channel in Germany. The platform requires a 5 euro per month Sparbon membership, granting access to daily, personalized offers after login. More than 500 online shops and about 50 retail chains/retailers are pledged as partners, with brands including Daniel Hechter, Görtz, MyToys, ProMarkt, Quatsch Comedy Live Club, and Tchibo. The official launch is planned for February 2010 alongside a TV campaign. Netzpiloten AG expects to have over 1,000 partners before the start. Coupons can be redeemed online or printed for use in partner stores, and Sparbons will be extended to mobile via Yoose.com. Retailers can gain valuable data on consumer purchasing behavior through coupon tracking.

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YOOSE: Frequently Asked Questions

What is YOOSE?

YOOSE is a Singapore-based AdTech company offering location-based mobile advertising, retargeting and footfall attribution tools for brands and agencies.

Who uses YOOSE?

Its users are primarily brands, advertisers, media agencies and partners seeking hyperlocal campaign targeting and measurable offline outcomes.

How does YOOSE make money?

It mainly earns revenue from advertising budgets executed through its platform, typically via media margins or take-rates and campaign-based pricing.

Company Facts

Founded
2008
Headquarters
19 Keppel Road #03-07, Singapore 089058
Core Segment
AdTech Vendor
Company Size
10–49
Official Link
yoose.com