Primo

The company operates a B2B creative technology platform focused on display and rich media advertising. It creates value by enabling creative and ad operations teams to build, customise and deploy responsive, interactive and 3D‑enhanced HTML5 ad formats without writing code, and by providing workflow, optimisation and tracking capabilities around these creatives. Revenue is generated primarily through metered usage of the platform (impression‑based hosting and per‑export fees) and through enterprise agreements that package access to advanced features, API/SDK integration, increased login allowances and managed or tailored support. By offering both direct self‑service tools and a white‑label integration layer, the platform positions itself as a creative infrastructure component for advertisers, agencies, publishers and other adtech vendors.

Primo.design is a German software platform operated by Visarity Technologies GmbH that provides tools to design and generate HTML5 display and rich media advertising creatives. Its products include a no‑code creative builder for standard and advanced formats, a format‑creation environment for bespoke units, and an API/SDK that allows other adtech or SaaS platforms to embed these creative capabilities. The company generates revenue from usage‑based fees for hosted ad delivery and asset export, as well as enterprise contracts for white‑label API access and support. Its customers are business users in digital advertising, such as brands, agencies, ad operations teams, publishers and adtech platforms that need to produce and serve interactive, dynamic and 3D‑enabled ad formats at scale.