VI
COMPANY

vi

vi is a contextual video monetisation platform for publishers and app developers.

Analyst Perspective

video intelligence AG, trading as vi, is a Switzerland-based adtech company focused on contextual video monetisation. Its core product embeds a video player into publisher pages and app environments, matches video content and advertising to surrounding editorial context, and helps publishers, app developers and media owners monetise inventory through CPM-based video advertising demand. The company operates as an AdTech Vendor serving the supply side of digital media, with contextual targeting, ad delivery and revenue reporting as its core capabilities. vi is no longer a standalone independent growth story. It was acquired by Outbrain and now sits under Teads Holding Co following the Outbrain–Teads corporate renaming. Commercially, the model centres on monetising publisher inventory and taking a share of advertising revenue generated through its contextual video units. Recent parent-company disclosures indicate that the prior vi video product offering was discontinued as a standalone product line, which means its strategic value now sits in technology, relationships and integration within the wider Teads platform rather than in an independent product roadmap.

Analyst Signal Briefing

Archived (Stand: 11 Jul 2026)

No strategic news signals detected in the last 90 days.

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Category Differentiation

This is the Swiss adtech company and vi brand focused on contextual video monetisation for publishers. It is not a general-purpose AI company and not the broader Teads parent brand itself.

vi: About

The business model combines adtech software, embedded monetisation infrastructure and aggregated advertising demand. vi integrates a video player and contextual matching layer into publisher and app inventory, supplies video content and ads matched to page context, and improves revenue yield through optimisation and demand routing. Value is created by increasing fill, relevance and CPMs for media owners while giving advertisers contextually aligned video placements.

How vi Works & Monetises

Business model analysis and core revenue streams

vi monetises primarily through a percentage take-rate on advertising revenue generated across its contextual video units. Revenue is tied to CPM-based video advertising performance, with reporting based on impressions, CPMs and revenue. The commercial model is a monetisation platform model rather than a pure seat-based SaaS subscription, although self-serve tooling supports onboarding and ongoing publisher usage.

Revenue Channels

Publisher inventory monetisation sharePercentage Take-Rate
CPM-based video ad deliveryPay-per-Use
Direct demand configuration and managed monetisationService Fee

Products & Services in Categories

Verified structural categorizations from the graph

vi: Frequently Asked Questions

What is vi?

vi is a contextual video advertising platform operated by video intelligence AG, focused on helping publishers and app developers monetise inventory with embedded video units.

Who uses vi?

Digital publishers, app developers and media owners use vi to add contextually matched video content and advertising to web and in-app placements.

How does vi make money?

vi makes money primarily by taking a share of advertising revenue generated through its contextual video monetisation units and CPM-based demand.

Company Facts

Headquarters
Switzerland
Core Segment
AdTech Vendor
Official Link
vi.ai