Values.media
Values.media is a french media agency with proprietary audience insight capabilities.
Values.media operates in the Agency & Consultancy segment.
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Distinction
values.media is a media agency and insight-led services business, not a standalone publisher platform or a self-serve adtech vendor. It should also be distinguished from its parent group identity, Groupe Values, which is the broader corporate structure.
- Founded
- 1989
- Headquarters
- 18 rue Oberkampf, 75011 Paris
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-21
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Values.media: About
The business combines agency services and owned data assets. values.media creates value by advising clients on media strategy, planning and local activation, executing campaigns across relevant channels, and using its proprietary panel-based research to improve audience understanding and measurement. This supports client retention, differentiates the agency from pure buying shops, and enables higher-value planning and analytics engagements.
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Values.media: Market Position
values.media is a French media agency operating within Groupe Values. It provides advertisers with managed media planning, buying, local activation, and audience insight services, and supplements these services with a proprietary research asset called Connect Panel. The company appears to serve brands and marketing teams that want campaign strategy, execution, and measurement support rather than self-serve software.
Its revenue model is primarily service-led, with fees tied to media planning, campaign activation, consulting, and potentially media-spend-linked remuneration. Proprietary panel data strengthens its planning and measurement offer, while its podcast functions mainly as a branded content and thought-leadership channel rather than a core standalone revenue stream.
Values.media: Frequently Asked Questions
What is values.media?
values.media is a French media agency within Groupe Values that provides media planning, buying, local activation, and audience insight services.
Who uses values.media?
Its direct customers are advertisers and brand marketing teams seeking managed media strategy, campaign execution, and measurement support.
How does values.media make money?
It earns revenue mainly through agency service fees for planning, buying, activation, and research-led work supported by its proprietary panel data.
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