TrueLoyal
TrueLoyal is a loyalty and UGC software for retail brand retention.
Analyst Perspective
TrueLoyal is a privately held US software company providing a cloud-based customer loyalty and engagement platform for retail brands, e-commerce merchants, and marketing teams. Formed through the 2025 merger of Zinrelo and TINT, the company combines loyalty programme management with user-generated content, fan community, advocacy, and gamification capabilities. Its platform integrates with commerce, CRM, CDP, and marketing systems and is positioned around improving repeat purchase, average order value, retention, and customer lifetime value. The business operates as a B2B SaaS vendor with sales-led, customised pricing. It generates revenue primarily from subscription fees for platform access, with likely additional implementation and integration-related fees for enterprise deployments. Its customers are brands that want to unify retention, community engagement, and social proof within a single operational stack rather than manage these functions through separate tools.
Analyst Signal Briefing
Updated: 2 Jul 2026TrueLoyal has unveiled a new brand identity following the merger of TINT and Zinrelo, creating a unified platform that integrates user-generated content, advocacy, and loyalty. This strategic consolidation is supported by a formalised executive team, including Jacek Materna as Chief Executive Officer and Omeed Kroll as Chief Sales Officer. The entity aims to synchronise consumer engagement and influence to prioritise customer experience and long-term brand growth.
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Key insights about TrueLoyal
Category Differentiation
TrueLoyal is a B2B loyalty and customer engagement software platform, not a consumer rewards app or a payments business. It is also broader than a pure loyalty vendor because it combines loyalty operations with UGC and community features.
TrueLoyal: About
TrueLoyal sells subscription software to businesses that run loyalty, advocacy, and customer engagement programmes. The platform creates value by helping brands centralise loyalty operations, capture and activate UGC, build fan communities, and connect these activities to commercial outcomes such as repeat purchases and higher basket value. The merged product strategy also creates value through integration breadth across commerce and marketing systems, which increases adoption depth and embeds the platform within client workflows.
How TrueLoyal Works & Monetises
Business model analysis and core revenue streams
TrueLoyal uses a SaaS subscription model with customised enterprise pricing determined through a sales-led process. Commercial terms appear to vary based on programme scope, customer base size, integration complexity, and feature requirements. Revenue is primarily generated from recurring platform subscriptions, with additional monetisation likely coming from onboarding, implementation, and advanced integration services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (TrueLoyal)
TrueLoyal Unveils New Brand Identity Focused on Turning Consumer Experience Into Loyalty and Growth
TrueLoyal has announced a new brand identity aimed at enhancing consumer experience and driving loyalty and growth.
Read original sourceTrueLoyal is the merger of TINT and Zinrelo
TrueLoyal is the merger of TINT and Zinrelo — two companies with deep roots in UGC, advocacy, and loyalty. Together, we've built the only platform that combines Engagement and Influence in a single connected system.
Read original sourceTrueLoyal Company Leadership Update
The current version of the webpage lists the executive team, including Jacek Materna as CEO, Omeed Kroll as Chief Sales Officer, and several other key positions, indicating a structured leadership team.
Read original sourceTrueLoyal: Frequently Asked Questions
What is TrueLoyal?
TrueLoyal is a B2B SaaS platform that helps brands run loyalty programmes, activate UGC, and build customer communities.
Who uses TrueLoyal?
Its users are retail brands, e-commerce merchants, marketers, social teams, and community managers responsible for retention and engagement.
How does TrueLoyal make money?
It makes money primarily through customised recurring software subscriptions, with additional revenue likely from implementation and integration services.
Company Facts
- Founded
- 2008
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- trueloyal.com