TrueLoyal

TrueLoyal sells subscription software to businesses that run loyalty, advocacy, and customer engagement programmes. The platform creates value by helping brands centralise loyalty operations, capture and activate UGC, build fan communities, and connect these activities to commercial outcomes such as repeat purchases and higher basket value. The merged product strategy also creates value through integration breadth across commerce and marketing systems, which increases adoption depth and embeds the platform within client workflows.

TrueLoyal is a privately held US software company providing a cloud-based customer loyalty and engagement platform for retail brands, e-commerce merchants, and marketing teams. Formed through the 2025 merger of Zinrelo and TINT, the company combines loyalty programme management with user-generated content, fan community, advocacy, and gamification capabilities. Its platform integrates with commerce, CRM, CDP, and marketing systems and is positioned around improving repeat purchase, average order value, retention, and customer lifetime value.

The business operates as a B2B SaaS vendor with sales-led, customised pricing. It generates revenue primarily from subscription fees for platform access, with likely additional implementation and integration-related fees for enterprise deployments. Its customers are brands that want to unify retention, community engagement, and social proof within a single operational stack rather than manage these functions through separate tools.