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Pervaziv AI Adds Salesforce CRM to Cortex

Pervaziv AI announced Salesforce CRM support in its Cortex Enterprise AI, marking the tenth Model Context Protocol (MCP) connection. The integration brings Salesforce accounts, contacts, opportunities, cases, and custom objects into Cortex’s AI-assisted workflows across developer, browser, and mobile surfaces. The release extends Cortex’s prior cloud integrations (Cortex 3.2 and 3.5) to add customer and revenue context alongside source control, collaboration, productivity systems, and multicloud infrastructure. The Salesforce connection is permission-aware and designed to allow authorized users to discover CRM schemas, view records, perform permitted updates, and connect customer context to engineering, security, and delivery workflows without bypassing organizational governance.

Craft Creative Launches Human-Led AI Video Production

Craft Creative, a Charleston-based video production company and premium subsidiary of VIP Marketing, announced a human-led approach to AI video production. The hybrid model combines generative AI tools with professional strategy, scripting, creative direction, editing, and quality control so that people remain responsible for idea, brand accuracy, story and final output. Founder Eric Elliott is quoted emphasizing that AI accelerates idea exploration but does not replace creative judgment. The company described use cases including concept visualization, AI-generated environments/characters, footage organization, audio cleanup, and multi-platform versioning, and highlighted a recent 'Christmas in July' campaign that used AI-generated visuals directed by its creative team. The article was published by MarTech Series on 2026-07-24.

SoLeads.ai Updates Website and Export Tools

SoLeads.ai rolled out a coordinated refresh of its homepage and several product pages to simplify workflows for exporting publicly available social and business data. The site update clarifies supported inputs, available fields, download formats (CSV/XLSX), account requirements, device compatibility, and public-data limitations. Updated Instagram and TikTok follower export tools offer a browser-based workflow that does not require account passwords, desktop apps, or browser extensions; supported results are downloadable after signing in. SoLeads.ai emphasizes it only organizes publicly displayed information and cannot access private or password-protected content. The refreshed experience is available now; new users can create accounts and receive introductory credits to try supported workflows.