Affiliate Marketing Networks & Tracking · Media Arbitrator / Ad Network · AdTech Vendor
TradeTracker
Affiliate marketing network and tracking platform for performance partnerships.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TradeTracker International B.V.
- Entity type
- COMPANY
- Founded
- 2004
- Company size
- 201–500
- Market cluster / sector
- Affiliate Marketing Networks & Tracking
- Market role
- Media Arbitrator / Ad Network · AdTech Vendor
- Official website
- tradetracker.com
What TradeTracker does
TradeTracker operates a two-sided affiliate marketing platform. On one side, it serves advertisers and agencies that want measurable customer acquisition; on the other, it serves affiliate publishers seeking monetisation opportunities. The company creates value by providing the marketplace, tracking layer, attribution, reporting and programme management tools that enable performance-based partnerships at scale across markets. Revenue is generated by taking a share of commission flows or charging fees linked to completed actions such as sales or leads.
Category differentiation
TradeTracker is an affiliate marketing network and tracking platform, not a general stock trading or financial trading service. It competes with affiliate and partner marketing networks rather than DSPs or full-service media agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TradeTracker is a private affiliate marketing and performance marketing platform operating under the TradeTracker brand. It connects advertisers, e-commerce brands and agencies with affiliate publishers, and provides the underlying tracking, attribution, reporting and campaign management infrastructure needed to run affiliate programmes across multiple markets. The business is part of a Dutch-headquartered group controlled by Aedes Mercurii B.V. TradeTracker makes money primarily through performance-based commercial arrangements. Advertisers pay when predefined outcomes such as sales or leads are generated, and the platform captures a fee or margin on transaction flow through its network. Its customers are businesses running partner marketing programmes and publishers monetising traffic through affiliate relationships, with value created through network access, tracking reliability, campaign management and international market support.
Business model & monetisation
The core monetisation model is percentage take-rate economics tied to affiliate performance. Advertisers pay only when predefined outcomes occur, such as sales or leads, and TradeTracker retains a margin or fee on the tracked transaction volume flowing through the network. This is closer to marketplace and media-performance monetisation than a pure seat-based SaaS subscription model, although the platform also provides software-like tracking, reporting and campaign management functionality.
- Affiliate network commissions
- Percentage take-rate on advertiser outcomes such as sales or leads
- Campaign and programme management value capture
- Fees embedded in managed network operations and partner administration
- Reporting, tracking and platform infrastructure
- Software-enabled service value bundled into network economics
Products & capabilities
No products with linked sources are available in this view.
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Technology
Competitors & alternatives
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Affiliate and performance marketing platform for brands and publishers.
Affiliate marketing platform and network for brands and publishers.
Affiliate marketing platform connecting advertisers with publishers.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about TradeTracker
What is TradeTracker?
TradeTracker is an affiliate marketing platform and network that connects advertisers with publishers and provides tracking, attribution and campaign management tools.
Who uses TradeTracker?
Advertisers, e-commerce brands and agencies use it to run performance-based partner programmes, while affiliate publishers use it to monetise traffic through those programmes.
How does TradeTracker make money?
It mainly earns revenue through performance-based fees or margins on sales and leads generated through its affiliate network.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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