TradeTracker

TradeTracker operates a two-sided affiliate marketing platform. On one side, it serves advertisers and agencies that want measurable customer acquisition; on the other, it serves affiliate publishers seeking monetisation opportunities. The company creates value by providing the marketplace, tracking layer, attribution, reporting and programme management tools that enable performance-based partnerships at scale across markets. Revenue is generated by taking a share of commission flows or charging fees linked to completed actions such as sales or leads.

TradeTracker is a private affiliate marketing and performance marketing platform operating under the TradeTracker brand. It connects advertisers, e-commerce brands and agencies with affiliate publishers, and provides the underlying tracking, attribution, reporting and campaign management infrastructure needed to run affiliate programmes across multiple markets. The business appears to be part of a Dutch-headquartered group controlled by Aedes Mercurii B.V.

TradeTracker makes money primarily through performance-based commercial arrangements. Advertisers pay when predefined outcomes such as sales or leads are generated, and the platform captures a fee or margin on transaction flow through its network. Its customers are businesses running partner marketing programmes and publishers monetising traffic through affiliate relationships, with value created through network access, tracking reliability, campaign management and international market support.