Ten
Ten is a hungarian agency combining retail media activation with campaign services.
Analyst Perspective
Ten, legally Experience Ten Kft., is a Hungarian marketing and advertising company combining agency services with a proprietary retail media activation product. Its core offer appears to span campaign strategy, creative production, media planning, media buying, landing page development, social management and marketing automation, while its COLLAB product enables brands and agencies to target SPAR shoppers using retailer-aligned audience data across display, video, social, email, in-app and retail placements. The company makes money primarily from managed-service fees, campaign execution retainers and media-related margins, with additional value derived from data-led retail audience activation through COLLAB. Its paying customers are brands, advertisers, e-commerce businesses and media agencies seeking outsourced marketing execution or access to retail shopper audiences rather than end consumers.
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Key insights about Ten
Category Differentiation
This is a Hungarian marketing and retail media business trading as Ten, not the number, telecom branding, or a generic software platform. It is distinct from pure SaaS CDPs because its offer combines proprietary audience activation with managed agency delivery.
Ten: About
Ten operates a hybrid agency and retail media activation model. On one side, it sells managed marketing services such as strategy, creative, media planning, media buying and campaign execution. On the other, it offers a proprietary retail-focused activation product, COLLAB, which packages retailer audience data, segmentation and multi-channel campaign delivery for advertisers seeking more precise shopper targeting. Value is created through integrated execution, retailer-linked data access and cross-channel campaign management.
How Ten Works & Monetises
Business model analysis and core revenue streams
Ten monetises through managed-service project fees, ongoing retainers and bundled campaign delivery engagements. Its agency work likely earns service revenue for planning, creative, production, ad management and media execution, while COLLAB likely adds media spend-linked fees or margins, premiums for data-driven targeting and charges tied to integrated retail media placements and branded landing page activations.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Ten)
Hacker steals ten petabytes from Chinese supercomputer
A hacker claimed to have exfiltrated more than ten petabytes of data from the National Supercomputing Center in Tianjin, China. Samples posted on Telegram by an account named “FlamingChina” reportedly include classified defense documents, technical files, simulations and missile plans. Security experts who reviewed the samples say the attacker exploited a compromised VPN domain, then spread extraction across many systems to avoid detection; the operation allegedly took about six months. The seller is offering the dataset for cryptocurrency. The incident highlights significant security gaps in China’s high-performance computing infrastructure and raises national-security and data‑sovereignty concerns.
Read original sourceTen Theses: Marketing 2026—Abolish or Reimagine
This OnlineMarketing.de piece by Ralf Scharnhorst presents ten theses about the future of marketing in 2026, framed as critical shifts away from traditional reach toward targeted, sustainable strategies. It argues that understanding audience segments is more valuable than broad reach, recommending three groups: buyers, non-buyers, and undecided, with budgets focused on the undecided to unlock conversions. It foresees AI-driven personalization supplanting viral hits, suggesting every ad impression could show a different, tailored creative. The analysis emphasizes video over TV, expansion of service formats, and AI-assisted efficiencies across production. It highlights three levers against Walled Gardens (cookie opt-out, ID solutions, Ad Context Protocol), stresses sustainability and real-time ESG data, and envisions marketing merging with product teams and brands evolving into AI personalities by 2030. The piece portrays these theses as scenario-based guidance for navigating imminent industry change.
Read original sourceTen AI Stories That Shaped 2025
A year-in-review of 2025 highlights a turning point for AI: the end of American exclusivity at the frontier, intense multi-directional competition, and rapid advances in reasoning and agentic systems. Chinese startup DeepSeek released R1 (and later R1-0528), challenging assumptions about capital intensity. OpenAI posted large financial milestones (a $40B private raise at a $300B valuation, conversion to a public benefit corporation, and $1B monthly revenue by August) but faced stronger competitors and mixed reception for GPT-5. The year saw aggressive talent poaching and startup financings, major licensing deals (music and publishing), the first large-scale legal-commercial templates for AI-generated creative content, chip geopolitics and export-control reversals, massive infrastructure spending proposals, and mixed signals on economic impact and possible market overheating.
Read original sourceTen: Frequently Asked Questions
What is Ten?
Ten is the trading name of Experience Ten Kft., a Hungarian marketing company that combines agency services with a retail media activation product called COLLAB.
Who uses Ten?
Its customers are brands, advertisers, e-commerce businesses and media agencies that want outsourced campaign execution or access to retailer-linked shopper audiences.
How does Ten make money?
Ten earns revenue from managed-service fees, campaign retainers, creative and media execution work, and spend-linked retail media activation through its COLLAB offering.
Company Facts
- Founded
- 2006
- Headquarters
- 1026 Budapest, Riadó utca 1-3.
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- ten.media
