Third-Party Audience Targeting Segments · AdTech Vendor · MarTech Vendor
Squadata
Data marketing platform for email, SMS retargeting and audience monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digital Squad
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 5, impasse Morel, 69003 Lyon
- Company size
- 10–49
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- squadata.net
What Squadata does
The business combines proprietary marketing software with managed activation services. Squadata collects or ingests first-party, CRM, cookie, and opted-in audience data, organises that data into actionable segments, and then activates it through retargeting and remarketing campaigns for advertisers. It also helps publishers and e-commerce partners monetise their audience assets by connecting those datasets to advertiser demand, creating value from both software functionality and campaign execution.
Category differentiation
Squadata is a B2B data marketing and retargeting provider, not a consumer app or a general-purpose cloud data warehouse. It is also distinct from large self-serve ad platforms such as Google Ads or Meta Ads, which are closed media ecosystems rather than email/SMS activation specialists.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Squadata is a French data marketing and retargeting business operated by Digital Squad. It provides a proprietary data platform centred on audience ingestion, segmentation, CRM onboarding, visitor recognition, and activation across email and SMS. Its customers are advertisers, publishers, e-commerce companies, CRM teams, and marketing teams that want to reactivate prospects, retarget visitors, and monetise opted-in audience data. The company generates revenue through a combination of software access, managed activation services, and monetisation arrangements with partners. Its commercial model blends platform capabilities such as DMP/CDP-style data management and analytics with campaign execution products such as email retargeting, SMS retargeting, remarketing, and publisher data monetisation, including revenue-sharing structures.
Business model & monetisation
Squadata monetises through a mixed model of SaaS-style platform access, managed campaign services, and partner monetisation. Advertisers likely pay through contracted campaign execution and platform usage for email retargeting, SMS retargeting, remarketing, onboarding, and analytics. Publishers and e-commerce partners are monetised through revenue-share arrangements tied to audience and database activation. Free utilities such as hashing converters likely serve as adoption and onboarding tools rather than primary revenue sources.
- Data platform and onboarding software
- Software Subscription
- Email and SMS retargeting campaigns
- Service Fee
- Publisher and database monetisation
- Percentage Take-Rate
- Analytics and audience rating tools
- Software Subscription
- Free privacy utilities
- Free tool for adoption
Products & capabilities
No products with linked sources are available in this view.
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DIGITAL SQUAD
IAB vendor record: 936
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5
- Declared feature IDs
- 1
Competitors & alternatives
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Enterprise marketing cloud combining CDP, DSP, ESP, data and AI.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Squadata
What is Squadata?
Squadata is a French B2B data marketing platform and service provider focused on audience management, CRM onboarding, email retargeting, SMS retargeting, and publisher data monetisation.
Who uses Squadata?
Its users are mainly advertisers, publishers, e-commerce companies, CRM teams, and marketing teams that want to activate first-party data and run retention or retargeting campaigns.
How does Squadata make money?
It makes money through a mix of software contracts, managed campaign services, and revenue-sharing or take-rate arrangements tied to audience and database monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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