Squadata
Squadata is a data marketing platform for email, SMS retargeting and audience monetisation.
Analyst Perspective
Squadata is a French data marketing and retargeting business operated by Digital Squad. It provides a proprietary data platform centred on audience ingestion, segmentation, CRM onboarding, visitor recognition, and activation across email and SMS. Its customers appear to be advertisers, publishers, e-commerce companies, CRM teams, and marketing teams that want to reactivate prospects, retarget visitors, and monetise opted-in audience data. The company generates revenue through a combination of software access, managed activation services, and monetisation arrangements with partners. Its commercial model blends platform capabilities such as DMP/CDP-style data management and analytics with campaign execution products such as email retargeting, SMS retargeting, remarketing, and publisher data monetisation, including revenue-sharing structures.
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Key insights about Squadata
Category Differentiation
Squadata is a B2B data marketing and retargeting provider, not a consumer app or a general-purpose cloud data warehouse. It is also distinct from large self-serve ad platforms such as Google Ads or Meta Ads, which are closed media ecosystems rather than email/SMS activation specialists.
Squadata: About
The business combines proprietary marketing software with managed activation services. Squadata collects or ingests first-party, CRM, cookie, and opted-in audience data, organises that data into actionable segments, and then activates it through retargeting and remarketing campaigns for advertisers. It also helps publishers and e-commerce partners monetise their audience assets by connecting those datasets to advertiser demand, creating value from both software functionality and campaign execution.
How Squadata Works & Monetises
Business model analysis and core revenue streams
Squadata monetises through a mixed model of SaaS-style platform access, managed campaign services, and partner monetisation. Advertisers likely pay through contracted campaign execution and platform usage for email retargeting, SMS retargeting, remarketing, onboarding, and analytics. Publishers and e-commerce partners appear to be monetised through revenue-share arrangements tied to audience and database activation. Free utilities such as hashing converters likely serve as adoption and onboarding tools rather than primary revenue sources.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Recent Signals (Squadata)
Blog Data Marketing Découvrez nos actualités:Email retargeting, SMS, Evènements à venir...
Retrouvez toute l'actualité de Squadata : nouveaux produits, faits marquants, chiffres clés
Read original sourceLudovic Mugnier, Founder of Squadata
Ludovic Mugnier created Squadata and launched its first research and development program in Big Data with the help of OSEO and FEDER. The team has expanded its Data Marketing offerings to provide innovative solutions to advertisers, agencies, and publishers.
Read original sourceSquadata: Frequently Asked Questions
What is Squadata?
Squadata is a French B2B data marketing platform and service provider focused on audience management, CRM onboarding, email retargeting, SMS retargeting, and publisher data monetisation.
Who uses Squadata?
Its users are mainly advertisers, publishers, e-commerce companies, CRM teams, and marketing teams that want to activate first-party data and run retention or retargeting campaigns.
How does Squadata make money?
It makes money through a mix of software contracts, managed campaign services, and revenue-sharing or take-rate arrangements tied to audience and database monetisation.
Company Facts
- Founded
- 2009
- Headquarters
- 5, impasse Morel, 69003 Lyon
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- squadata.net