Somplo

The company operates a B2B software model in digital advertising. It provides a browser-based creative and media management platform that allows professional buyers and sellers of media to design, manage and serve rich media ad creatives across programmatic and direct channels. Value is created by reducing dependence on developers, speeding creative production, and enabling centralised control and live updates of creatives across multiple DSPs, along with reporting and interaction analytics.

Commercially, the platform is offered as self-service software with user logins plus an option for managed service. Engagement appears to be enterprise-led (demo-based sales) aimed at agencies and brands running ongoing campaigns. Additional value is created via integrated adserving, tag generation and analytics that simplify operations and reduce campaign management overhead for clients.

Somplo Ltd. is an Israel-based digital advertising technology company providing a web-based creative and media management platform for rich media, video and display campaigns. Its software combines a creative studio, dynamic creative capabilities and an adserver to centralise creation, trafficking and optimisation of digital ad creatives across multiple DSPs and platforms.

The company sells its platform to media agencies, creative agencies, brand marketing teams, publishers and programmatic trading desks. It generates revenue primarily through enterprise-style SaaS licences for self-service access, complemented by managed-service and professional services fees for campaign execution and creative support.