oKube (by Smart TraffiK)

The business operates as an enterprise marketing analytics provider focused on attribution and ROI measurement for media campaigns. Its core value creation lies in reconciling disparate data sources – online media exposures, customer journeys and physical store visits – into a unified, GDPR-compliant measurement framework. Using a single-token identity mechanism and proprietary models, it provides marketers with standardised, third-party attribution outputs to inform budget allocation and campaign optimisation.

Revenue is generated by licensing access to the cloud-hosted attribution platform and its modules (including online-to-offline and drive-to-store measurement) to brands and retailers. The company complements the software with paid services for deployment and ongoing support, including integration with clients’ data sources and media partners, configuration of dashboards, and any required in-store IoT/sensor deployment. Contracts are likely multi-month or annual, priced according to client scale and data/implementation complexity, with direct sales and demos used to acquire customers.

Okube-attribution is a France-based marketing measurement platform developed within Smart Traffik (E Retail Development, majority-owned by Dékuple). It provides omnichannel, GDPR-compliant multi-touch attribution and ROI analysis for media campaigns, reconciling online interactions with in-store visits via a single token and in-store technologies.

The company sells its cloud-hosted attribution and drive-to-store measurement solution to retail brands, retail groups, national chains and media/marketing teams that need third-party, vendor-neutral evaluation of media performance. Revenue is generated primarily through enterprise software subscriptions and associated professional services such as implementation, data integration and in-store hardware roll-out, sold via a sales-led, demo-based process.