Simpli.fi

The company operates a B2B advertising technology and software model centred on programmatic media buying. It runs a demand-side platform underpinned by a proprietary data management platform to execute targeted, measurable campaigns across multiple digital channels, including CTV and retail media. Value is created by enabling advertisers and agencies to plan, launch, optimise and attribute omnichannel campaigns with granular audience and location targeting, and by providing workflow, billing and analytics integration. Additional value comes from creative asset generation, agency ERP and performance media management tools acquired and integrated into the broader advertising success platform. The business scales by aggregating media demand from thousands of advertisers and standardising campaign execution, data and reporting across self-service and managed workflows.

Simpli.fi is a United States–based advertising technology company that provides programmatic media-buying, data management and workflow software for advertisers and agencies. Its core platform functions as a demand-side platform (DSP) with an in-house data management platform (DMP), supporting omnichannel campaigns across connected TV (CTV), video, audio, display, native, mobile, digital out-of-home and retail media. The company also offers creative production tools and specialist CTV and retail media solutions.

Simpli.fi generates revenue by charging advertisers and agencies for media bought through its platforms and associated software and services. It serves around 40,000 advertisers per month via self-service, managed-service and API-based models, including small and medium-sized businesses, multi-location and retail advertisers, performance marketers and advertising agencies. Private equity firms GTCR and Blackstone are significant investors, and Simpli.fi has expanded its offering through acquisitions of agency workflow and performance media management software providers.