SilverMob
SilverMob is a mobile adtech platform for in-app monetisation and user acquisition.
Analyst Perspective
SilverMob is a mobile advertising technology company operating under the legal entity ArtChaos s.r.o. It runs a B2B in-app advertising platform for two main customer groups: mobile app publishers seeking monetisation and app advertisers seeking user acquisition. Its product set includes a publisher-side monetisation platform aligned with SSP functionality, a mobile DSP for programmatic user acquisition, and a managed campaign service for advertisers that want outsourced execution. The company makes money through a hybrid adtech model. On the buy side, it likely earns platform fees or media margins from advertiser spend; on the sell side, it likely participates in publisher revenue share from monetised inventory; and it also earns service fees from managed campaigns. The value proposition centres on combining in-app monetisation, mobile media buying, reporting, pricing controls, traffic quality insights and app-ads.txt tooling in one ecosystem.
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Key insights about SilverMob
Category Differentiation
SilverMob is not a consumer app or a media publisher; it is a B2B mobile advertising platform. It should be distinguished from larger mobile adtech platforms by its focus on combining in-app monetisation, DSP buying and managed acquisition services under a smaller independent brand.
SilverMob: About
SilverMob operates a dual-sided mobile advertising business. It provides infrastructure for app publishers to monetise inventory and for advertisers to buy in-app media programmatically for user acquisition. This creates value by connecting supply and demand within mobile advertising while adding operational tools such as reporting, quality analytics, dynamic pricing controls and app-ads.txt support. Beyond software access, the company also offers managed media buying services, extending from platform infrastructure into execution.
How SilverMob Works & Monetises
Business model analysis and core revenue streams
SilverMob monetises through a mix of programmatic transaction economics and service revenue. Its DSP offering likely generates revenue from advertiser media spend through platform fees, take rates or trading margins tied to CPM, CPI or similar performance pricing. Its publisher monetisation stack likely earns a share of advertising revenue from in-app inventory sold or optimised through the platform. The managed campaign offer adds service-fee revenue on top of media spend, giving the business both software-led and service-led income streams.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Recent Signals (SilverMob)
Company Leadership Update
Anton Nikityuk is identified as the COO of SilverMob, indicating a specific leadership role within the company.
Read original sourceOgury's New CEO Champions Personified Ads Over Personalization
Geoffroy Martin was promoted to CEO of Ogury in January 2023 after joining as COO a year earlier; he previously led the retail media team at Criteo and served as CEO of Art.com. Ogury, historically focused on in-app advertising, plans a broader expansion to mobile web (roughly a 50-50 split with in-app) and eventual coverage of desktop, connected TV, and DOOH. The company differentiates itself by pursuing personified advertising without advertising IDs or third-party identity data, relying on publisher networks, post-campaign measurement, and its own surveys to classify inventory. Ogury halted identity data collection about two years ago and intends to double the data gathered from its surveys next year. Publishers such as Condé Nast are part of the network, and Martin argues the industry is moving toward cookieless, privacy-centric strategies, with Google potentially accelerating the transition.
Read original sourceOgury Appoints Geoffroy Martin as New CEO
Ogury, the French adtech company known for cookieless, non-ID-based targeting, announced a leadership change. Geoffroy Martin, formerly chief operating officer, has been promoted to chief executive officer, joining Ogury in January 2022 and bringing over 25 years of tech experience including leadership roles at Criteo and Art.com. Martin will lead global expansion and drive growth in established and new markets. Thomas Pasquet, founder and former CEO, will step down and become chairman of Ogury's supervisory board after eight years in that role, aiming to externalize the company's mission and vision. Ogury’s technology centers on its “Personified Targeting” approach, built on seven years of mobile data analysis to create personas rather than identify individuals. The platform is used by advertisers like Mastercard and Volkswagen and publishers such as Deezer and Sky.
Read original sourceSilverMob: Frequently Asked Questions
What is SilverMob?
SilverMob is a mobile advertising platform that helps app publishers monetise inventory and helps advertisers buy in-app media for user acquisition.
Who uses SilverMob?
Its users are mobile app publishers, app developers, user acquisition teams, performance marketers and advertisers that want either self-serve or managed campaign execution.
How does SilverMob make money?
It likely earns revenue from advertiser media spend, publisher monetisation revenue share, and service fees for fully managed campaigns.
Company Facts
- Founded
- 2014
- Headquarters
- Prague (Vlkova 532/8, Žižkov)
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- silvermob.com