SilverMob

SilverMob operates a dual-sided mobile advertising business. It provides infrastructure for app publishers to monetise inventory and for advertisers to buy in-app media programmatically for user acquisition. This creates value by connecting supply and demand within mobile advertising while adding operational tools such as reporting, quality analytics, dynamic pricing controls and app-ads.txt support. Beyond software access, the company also offers managed media buying services, extending from platform infrastructure into execution.

SilverMob is a mobile advertising technology company operating under the legal entity ArtChaos s.r.o. It runs a B2B in-app advertising platform for two main customer groups: mobile app publishers seeking monetisation and app advertisers seeking user acquisition. Its product set includes a publisher-side monetisation platform aligned with SSP functionality, a mobile DSP for programmatic user acquisition, and a managed campaign service for advertisers that want outsourced execution.

The company makes money through a hybrid adtech model. On the buy side, it likely earns platform fees or media margins from advertiser spend; on the sell side, it likely participates in publisher revenue share from monetised inventory; and it also earns service fees from managed campaigns. The value proposition centres on combining in-app monetisation, mobile media buying, reporting, pricing controls, traffic quality insights and app-ads.txt tooling in one ecosystem.