SilverMob
Mobile adtech platform for in-app monetisation and user acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ArtChaos s.r.o.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Prague (Vlkova 532/8, Žižkov)
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- silvermob.com
What SilverMob does
SilverMob operates a dual-sided mobile advertising business. It provides infrastructure for app publishers to monetise inventory and for advertisers to buy in-app media programmatically for user acquisition. This creates value by connecting supply and demand within mobile advertising while adding operational tools such as reporting, quality analytics, dynamic pricing controls and app-ads.txt support. Beyond software access, the company also offers managed media buying services, extending from platform infrastructure into execution.
Category differentiation
SilverMob is not a consumer app or a media publisher; it is a B2B mobile advertising platform. It should be distinguished from larger mobile adtech platforms by its focus on combining in-app monetisation, DSP buying and managed acquisition services under a smaller independent brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SilverMob is a mobile advertising technology company operating under the legal entity ArtChaos s.r.o. It runs a B2B in-app advertising platform for two main customer groups: mobile app publishers seeking monetisation and app advertisers seeking user acquisition. Its product set includes a publisher-side monetisation platform aligned with SSP functionality, a mobile DSP for programmatic user acquisition, and a managed campaign service for advertisers that want outsourced execution. The company makes money through a hybrid adtech model. On the buy side, it earns platform fees or media margins from advertiser spend; on the sell side, it likely participates in publisher revenue share from monetised inventory; and it also earns service fees from managed campaigns. The value proposition centres on combining in-app monetisation, mobile media buying, reporting, pricing controls, traffic quality insights and app-ads.txt tooling in one ecosystem.
Business model & monetisation
SilverMob monetises through a mix of programmatic transaction economics and service revenue. Its DSP offering likely generates revenue from advertiser media spend through platform fees, take rates or trading margins tied to CPM, CPI or similar performance pricing. Its publisher monetisation stack likely earns a share of advertising revenue from in-app inventory sold or optimised through the platform. The managed campaign offer adds service-fee revenue on top of media spend, giving the business both software-led and service-led income streams.
- Advertiser media spend through DSP
- Percentage take-rate or media margin on programmatic buying
- Publisher monetisation revenue share
- Share of in-app advertising revenue or monetisation fees
- Managed campaign execution
- Service fee or retainer layered onto media spend
- Platform access and tooling
- SaaS or bundled software access
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ArtChaos s.r.o.
IAB vendor record: 1058
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 7, 9, 10
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 80 · silvermob.com
Products & market categories
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about SilverMob
What is SilverMob?
SilverMob is a mobile advertising platform that helps app publishers monetise inventory and helps advertisers buy in-app media for user acquisition.
Who uses SilverMob?
Its users are mobile app publishers, app developers, user acquisition teams, performance marketers and advertisers that want either self-serve or managed campaign execution.
How does SilverMob make money?
It likely earns revenue from advertiser media spend, publisher monetisation revenue share, and service fees for fully managed campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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