Rezonence

Rezonence operates an adtech model centred on a proprietary interactive ad unit distributed through premium publishers. It creates value by requiring a user action before content access, which gives advertisers guaranteed engagement signals and gives publishers an alternative monetisation mechanism aligned to user interaction quality. Revenue is generated from campaign spend paid by advertisers, with economics tied to completed engagements rather than raw impression volume.

Rezonence is a UK adtech company focused on interactive advertising for premium digital publishers and advertisers. Its core product, FreeWall, lets users unlock publisher content after engaging with an ad or completing a micro-survey, creating a value exchange between users, publishers and brands. The company positions this as a privacy-friendly model that generates zero-party data and verified engagement rather than relying on conventional impression-led display advertising.

The business makes money by selling campaigns on a cost-per-engagement basis and sharing value across its publisher network. Its direct customers are advertisers seeking high-attention digital formats and publishers looking to monetise premium content through engagement-led inventory. Based on the supplied product classification, Rezonence sits primarily in native advertising and discovery technology for web environments, with interactive, native and lead-generation style ad executions.