Retailor Media

The company operates a hybrid consultancy and media-enablement model focused on retail media. For retailers and commerce properties, it acts as an enabler of data-driven media monetisation, helping structure, package and connect their media assets and first-party data into sellable advertising products. For advertisers and agencies, it provides access to audiences built from retail data and to associated inventory via direct and programmatic channels. Value is created by transforming retailers’ first-party transactional and behavioural data into addressable audience segments usable across in-store and digital environments. The firm leverages a proprietary, persistent, cookieless ID that works across channels and connects to programmatic platforms, simplifying activation and helping overcome fragmentation in the Italian commerce media market.

Retailor Media is an Italian retail media consultancy and technology provider that enables retailers and commerce sites to monetise their media assets using first-party retail data. Its core asset is a proprietary, persistent, cookieless identifier used to profile retail audiences across online and in-store channels and activate campaigns via both reservation and programmatic buying, including integrations with programmatic partners. The company works with retailers, e-commerce properties and retail-focused advertisers and agencies to build and run in-store and off-site advertising campaigns based on retail data. It supports retailers in packaging and selling their advertising inventory, while giving advertisers and agencies access to retail audience segments and commerce-related inventory in Italy.