Reliz

The business operates as a managed performance ad tech provider and media buying service. It runs programmatic advertising campaigns across a large in‑app and CTV inventory base, using its own ad platform and optimisation models to allocate spend and improve return on ad spend and post‑install metrics. Value is created by combining access to mobile and CTV inventory, machine‑learning‑based bidding and optimisation, creative production, fraud controls and attribution integrations so that advertisers can outsource complex user acquisition operations.

Revenue is generated primarily through performance‑based media buying, where the company buys and sells ad inventory and captures margin and/or performance fees, alongside CPI or CPA commercial structures. It supplements this with professional services such as user acquisition consultancy, campaign audits, and technical integration support, which are typically bundled into managed media engagements rather than sold as standalone SaaS software licences.

Reliz is a Malta‑based performance advertising company operating a managed programmatic ad platform focused on mobile apps and connected TV. It provides a fully managed demand‑side buying service across in‑app and CTV inventory, using machine‑learning optimisation, in‑house creative production, and integrations with mobile measurement partners to drive user acquisition and measurable post‑install outcomes.

The company earns revenue by running performance campaigns for app marketers and advertisers, generally on CPI or CPA pricing, and by offering related professional services such as campaign audits, creative production, and technical integration support. Its customers are app publishers, product teams and marketing departments, as well as agencies seeking managed performance media buying and CTV‑to‑mobile attribution rather than operating their own programmatic tech stack.