AdTonos

The company operates a two-sided audio advertising marketplace supported by publisher monetisation and advertiser tools. On the supply side, it provides an on‑premise or cloud component for broadcasters and audio publishers to integrate their streams, detect ad breaks and enable programmatic and direct ad insertion. Mobile game developers integrate an SDK to expose in‑game audio inventory. On the demand side, advertisers and agencies buy audio impressions directly or via programmatic integrations and header-bidding adapters, targeting broadcast, streaming and in‑game environments. The business creates value by aggregating and standardising audio inventory, enabling interactive and measurable audio formats, and connecting it to demand platforms and measurement systems, with the company taking a share of media spend and/or charging for access to its tools and services.

AdTonos (Radio Net Media Ltd) is a UK-based digital audio advertising technology company that operates an audio ad marketplace and monetisation tools for radio broadcasters, online audio publishers and mobile game developers. Its platform supports programmatic audio buying, interactive smart-speaker ads, in‑game audio formats and measurement technology for audio campaigns, integrated with major ad tech partners and header bidding setups.

The company generates revenue by facilitating the sale of audio inventory and providing SaaS-style tools and SDKs for publishers and advertisers. Its paying customers are advertisers and media agencies buying audio media, and publishers such as radio stations, streaming services and gaming app developers who use its tools to monetise audio inventory and share media revenue, typically on a CPM and revenue-share basis, with added value from analytics and campaign management services.