Pubfinity
Windows app advertising and monetisation platform for publishers and buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pubfinity LLC
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 18 Campus Blvd, Newtown Square, PA 19073, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- pubfinity.com
What Pubfinity does
Pubfinity runs a two-sided adtech model centred on Windows app inventory. On the demand side, it packages and sells access to curated in-app inventory to advertisers and agencies through programmatic pipes and private marketplaces. On the supply side, it provides publishers and developers with SDK-based monetisation infrastructure, unified auction technology, consent handling, and managed ad operations, then earns a share of media revenue flowing through the platform.
Category differentiation
Pubfinity is a Windows app advertising and monetisation company, not a general web publisher or consumer media brand. It is distinguished from broader SSPs and ad networks by its focus on Windows application inventory and related SDK-based monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pubfinity is a private US adtech company focused on advertising and monetisation for Windows applications and games. It operates both a demand-facing media sales offering for advertisers seeking curated Windows app inventory and a supply-facing monetisation stack for publishers and developers, including an SDK, unified auction infrastructure, ad serving functionality, consent management, and managed ad operations. The company makes money by selling media inventory to advertisers through CPM, CPA, and CPI pricing, and by taking a share of publisher monetisation generated through its programmatic stack. Its direct customers are advertisers, agencies, media buyers, DSPs, and Windows app or game developers that want to monetise inventory in a cookieless desktop app environment.
Business model & monetisation
Pubfinity monetises through a combination of media sales and platform-linked revenue share. Advertisers buy inventory using CPM, CPA, and CPI models, while publishers integrate the SDK and monetisation stack and share in programmatic advertising revenue generated through the unified auction. Managed ad operations, yield management, and user acquisition support appear to be bundled into the overall service rather than sold as separate standalone SaaS tiers.
- Advertiser media spend on Windows app inventory
- CPM, CPA and CPI media sales
- Publisher monetisation take-rate
- Revenue share on programmatic auctions and ad serving
- Managed ad operations and yield management
- Bundled service fee or included managed service economics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Pubfinity LLC
IAB vendor record: 725
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 25 · pubfinity.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Pubfinity
What is Pubfinity?
Pubfinity is a US adtech company that helps advertisers buy Windows app inventory and helps Windows app publishers monetise their apps through SDK, auction, and ad operations tools.
Who uses Pubfinity?
Its users are advertisers, agencies, media buyers, and DSPs on the demand side, plus Windows app and game developers or publishers on the supply side.
How does Pubfinity make money?
It earns revenue from media sales priced on CPM, CPA, and CPI models and from a share of publisher monetisation generated through its programmatic stack and managed services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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