Proxistore

Proxistore operates a B2B adtech model centred on programmatic media buying and local targeting. It provides software and campaign infrastructure for advertisers and agencies to plan, run and measure geographically targeted campaigns, while also monetising access to publisher inventory and proprietary targeting technology. Value is created by linking local audience identification, campaign orchestration and offline performance measurement into a single workflow tailored to multi-location retail advertising.

Proxistore is a Belgian adtech company focused on localised digital advertising for retailers, agencies and other advertisers running multi-location campaigns. Its core offering combines a demand-side platform for geographically targeted media buying, a patented geolocation engine for high-precision audience targeting, campaign measurement tied to store visits, and access to a curated publisher network. The business is designed around drive-to-store outcomes rather than broad brand reach alone.

It generates revenue from advertiser media spend, platform usage and value-added targeting and measurement capabilities. The company appears to serve business customers rather than consumers directly, with particular relevance for retail chains and agencies seeking to coordinate local advertising across multiple outlets. Its acquisition of Sirdata suggests a strategy to strengthen privacy, consent and targeting capabilities within a broader European adtech stack.