PO
COMPANY

PocketGamer.biz

PocketGamer.biz is a b2B mobile games publisher and industry events operator.

Analyst Perspective

Steel Media Ltd is a UK-based specialist games media company operating PocketGamer.biz as its B2B publishing brand for the mobile games sector. The business produces daily editorial coverage, analysis, market commentary, jobs listings and event coverage for industry professionals, and it extends that audience through Pocket Gamer Connects, a conference and networking series for developers, publishers, investors and service providers. Since 2019, Steel Media Ltd has been owned by Enthusiast Gaming Holdings Inc. The company makes money through a hybrid media-and-events model. PocketGamer.biz monetises its professional readership via advertising, sponsored content and lead generation, while the events business adds ticket sales, sponsorship and exhibitor revenue. Its customers are businesses operating in the mobile and handheld games ecosystem rather than consumers.

Analyst Signal Briefing

Updated: 19 Aug 2026

PocketGamer.biz continues to support Enthusiast Gaming’s strategic pivot by documenting the industry’s transition toward direct-to-consumer (D2C) and AI-integrated commerce. Recent reporting on Xsolla’s new D2C solutions aligns with the parent company’s focus on alternative monetisation, validated by data showing miHoYo’s US webstore revenue share reaching 57%. Additionally, insights into agentic commerce and the release of a specialised report on Türkiye’s resilient market underscore the outlet’s role in navigating complex technical and regional landscapes. These updates, alongside coverage of UAE regulatory MoUs, reinforce the group’s commitment to transparency and growth.

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Category Differentiation

This company is a B2B games publisher and events operator, not a game developer, adtech platform or consumer gaming app. PocketGamer.biz is the trade media brand; Steel Media Ltd is the operating company behind it.

PocketGamer.biz: About

Steel Media operates a vertical B2B media model centred on a specialist professional audience in mobile gaming. It creates industry content that attracts recurring readership from decision-makers, then monetises that attention through ad inventory, branded content and promotional packages. It compounds this by converting audience trust and sector reach into event attendance, sponsorship sales, exhibitor packages and related partner services.

How PocketGamer.biz Works & Monetises

Business model analysis and core revenue streams

Steel Media uses a blended monetisation model built around Ad-Supported publishing and fee-based events. PocketGamer.biz generates revenue from display advertising, sponsored content, promotional placements and lead generation packages. Pocket Gamer Connects adds ticket sales, sponsorship fees and exhibitor packages. Jobs listings and company listings provide additional paid exposure within the same professional audience.

Revenue Channels

Advertising on B2B publishing propertiesAd-Supported
Sponsored content and promotional packagesService Fee
Conference sponsorship and exhibitor packagesService Fee
Event ticket salesOne-time Sale
Jobs board and listingsService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (PocketGamer.biz)

PocketGamer.bizAug 19, 2026

Konami to remove Grimoire of Souls from Apple Arcade

Konami announced that its Apple Arcade-exclusive title Castlevania: Grimoire of Souls will be removed from Apple Arcade on August 20, 2026 and will go offline entirely on September 3, 2026, after which the game will no longer be playable. Konami thanked players and the development and operations team in a public statement but gave no reason for the removal. Grimoire of Souls originally launched in September 2019 in Canada, was discontinued a year later, and was relaunched on Apple Arcade in September 2021 with microtransactions and in-game currency removed and graphical/layout updates applied.

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PocketGamer.bizAug 19, 2026

Clash Royale Research: 85% Enjoy Gaming More After Rage Quit

Supercell-commissioned research for Clash Royale surveyed 9,000 gamers across seven markets and found 85.1% of players who 'rage quit' say they enjoy gaming more after returning. The survey identified regional variations — Mexico (90.5%) had the highest share enjoying the game more on return while Germany was lowest (74.4%) — and listed top reasons for rage quitting: wanting to do well (31.1%), caring about the game (22.1%), and protecting a winning streak (21.9%). The research also found public rage-quitting behaviour and creator influence (notably IShowSpeed). The work accompanies Clash Royale's Viking Season campaign, which invites players (13+) to submit short rage clips; the winning rage audio will be announced on August 28 and turned into an in-game rage emote.

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PocketGamer.bizAug 18, 2026

Pokémon Go regional campaigns and Go Fest 2026

Pokémon Go is running UK-specific campaigns in 2026, including a Summer Quest activation in Shoreditch and a partnership with the National Trust across more than 140 sites. Jack Wilcock, Pokémon Go head of EMEA marketing, describes how localised Timed Research, creator meet-and-greets, and in-person activations drive community engagement. Go Fest 2026 ran city events in Tokyo, Chicago and Copenhagen (with earlier access to Mythical Zeraora for ticket holders) followed by the first-ever free Go Fest: Global. Scopely — which acquired Niantic’s games business last year — and The Pokémon Company International collaborate on campaign design. AppMagic estimates the free global event coincided with Pokémon Go’s highest monthly revenue in at least four years.

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PocketGamer.biz: Frequently Asked Questions

What is PocketGamer.biz?

PocketGamer.biz is the B2B publishing brand of Steel Media Ltd covering the mobile games industry with news, analysis, jobs and event content.

Who uses PocketGamer.biz?

Its users and buyers are mobile games industry professionals including developers, publishers, advertisers, investors, analysts and service providers.

How does PocketGamer.biz make money?

It makes money from advertising, sponsored content, lead generation, jobs listings, event ticket sales, sponsorships and exhibitor packages.

Company Facts

Founded
2005
Headquarters
United Kingdom
Core Segment
Publisher & Media Owner
Company Size
10–49
Official Link
pocketgamer.biz