PocketGamer.biz
PocketGamer.biz is a b2B mobile games publisher and industry events operator.
Analyst Perspective
Steel Media Ltd is a UK-based specialist games media company operating PocketGamer.biz as its B2B publishing brand for the mobile games sector. The business produces daily editorial coverage, analysis, market commentary, jobs listings and event coverage for industry professionals, and it extends that audience through Pocket Gamer Connects, a conference and networking series for developers, publishers, investors and service providers. Since 2019, Steel Media Ltd has been owned by Enthusiast Gaming Holdings Inc. The company makes money through a hybrid media-and-events model. PocketGamer.biz monetises its professional readership via advertising, sponsored content and lead generation, while the events business adds ticket sales, sponsorship and exhibitor revenue. Its customers are businesses operating in the mobile and handheld games ecosystem rather than consumers.
Analyst Signal Briefing
Updated: 19 Aug 2026PocketGamer.biz continues to support Enthusiast Gaming’s strategic pivot by documenting the industry’s transition toward direct-to-consumer (D2C) and AI-integrated commerce. Recent reporting on Xsolla’s new D2C solutions aligns with the parent company’s focus on alternative monetisation, validated by data showing miHoYo’s US webstore revenue share reaching 57%. Additionally, insights into agentic commerce and the release of a specialised report on Türkiye’s resilient market underscore the outlet’s role in navigating complex technical and regional landscapes. These updates, alongside coverage of UAE regulatory MoUs, reinforce the group’s commitment to transparency and growth.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about PocketGamer.biz
Category Differentiation
This company is a B2B games publisher and events operator, not a game developer, adtech platform or consumer gaming app. PocketGamer.biz is the trade media brand; Steel Media Ltd is the operating company behind it.
PocketGamer.biz: About
Steel Media operates a vertical B2B media model centred on a specialist professional audience in mobile gaming. It creates industry content that attracts recurring readership from decision-makers, then monetises that attention through ad inventory, branded content and promotional packages. It compounds this by converting audience trust and sector reach into event attendance, sponsorship sales, exhibitor packages and related partner services.
How PocketGamer.biz Works & Monetises
Business model analysis and core revenue streams
Steel Media uses a blended monetisation model built around Ad-Supported publishing and fee-based events. PocketGamer.biz generates revenue from display advertising, sponsored content, promotional placements and lead generation packages. Pocket Gamer Connects adds ticket sales, sponsorship fees and exhibitor packages. Jobs listings and company listings provide additional paid exposure within the same professional audience.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (PocketGamer.biz)
Konami to remove Grimoire of Souls from Apple Arcade
Konami announced that its Apple Arcade-exclusive title Castlevania: Grimoire of Souls will be removed from Apple Arcade on August 20, 2026 and will go offline entirely on September 3, 2026, after which the game will no longer be playable. Konami thanked players and the development and operations team in a public statement but gave no reason for the removal. Grimoire of Souls originally launched in September 2019 in Canada, was discontinued a year later, and was relaunched on Apple Arcade in September 2021 with microtransactions and in-game currency removed and graphical/layout updates applied.
Read original sourceClash Royale Research: 85% Enjoy Gaming More After Rage Quit
Supercell-commissioned research for Clash Royale surveyed 9,000 gamers across seven markets and found 85.1% of players who 'rage quit' say they enjoy gaming more after returning. The survey identified regional variations — Mexico (90.5%) had the highest share enjoying the game more on return while Germany was lowest (74.4%) — and listed top reasons for rage quitting: wanting to do well (31.1%), caring about the game (22.1%), and protecting a winning streak (21.9%). The research also found public rage-quitting behaviour and creator influence (notably IShowSpeed). The work accompanies Clash Royale's Viking Season campaign, which invites players (13+) to submit short rage clips; the winning rage audio will be announced on August 28 and turned into an in-game rage emote.
Read original sourcePokémon Go regional campaigns and Go Fest 2026
Pokémon Go is running UK-specific campaigns in 2026, including a Summer Quest activation in Shoreditch and a partnership with the National Trust across more than 140 sites. Jack Wilcock, Pokémon Go head of EMEA marketing, describes how localised Timed Research, creator meet-and-greets, and in-person activations drive community engagement. Go Fest 2026 ran city events in Tokyo, Chicago and Copenhagen (with earlier access to Mythical Zeraora for ticket holders) followed by the first-ever free Go Fest: Global. Scopely — which acquired Niantic’s games business last year — and The Pokémon Company International collaborate on campaign design. AppMagic estimates the free global event coincided with Pokémon Go’s highest monthly revenue in at least four years.
Read original sourcePocketGamer.biz: Frequently Asked Questions
What is PocketGamer.biz?
PocketGamer.biz is the B2B publishing brand of Steel Media Ltd covering the mobile games industry with news, analysis, jobs and event content.
Who uses PocketGamer.biz?
Its users and buyers are mobile games industry professionals including developers, publishers, advertisers, investors, analysts and service providers.
How does PocketGamer.biz make money?
It makes money from advertising, sponsored content, lead generation, jobs listings, event ticket sales, sponsorships and exhibitor packages.
Company Facts
- Founded
- 2005
- Headquarters
- United Kingdom
- Core Segment
- Publisher & Media Owner
- Company Size
- 10–49
- Official Link
- pocketgamer.biz
