Plot Projects

The company operates as a B2B SaaS provider offering a cloud-based location-marketing platform delivered via SDKs, APIs and an online dashboard. It creates value by enabling app owners and marketers to define geofences and beacon regions, configure location-triggered campaigns, send context-aware push notifications, and analyse visit and attribution data. This reduces the engineering effort to implement low-battery background location logic and provides non-technical teams with tools to run and measure location-based engagement.

Revenue is generated primarily from recurring subscription fees on tiered plans that scale with usage, such as the number of monthly tracked users, number of geofences and number of applications. A free developer tier supports adoption and experimentation, while higher tiers address small businesses and enterprises with greater usage needs. For larger customers, the business likely supplements subscription income with bespoke contracts that can include higher limits, service-level agreements and optional professional services for integration and migration.

PlotProjects B.V. is a Netherlands-based software company providing a location-marketing platform for mobile applications. Its technology centres on geofencing and beacon detection to trigger context-aware push notifications and measure visits to physical locations, delivered via an SDK, APIs and a management dashboard.

The company monetises its platform through subscription plans with a free developer tier and paid business and enterprise tiers, priced primarily by the volume of tracked users and configured geofences. Customers are organisations that own or operate mobile apps and need location-triggered messaging and analytics, including retailers, venue operators, and product and marketing teams within businesses. PlotProjects raised early-stage funding including an angel round and a convertible note and appears to operate as a small, independent SaaS provider.