People Incorporated

People Incorporated is a US-listed publisher and media holding company that rebranded from IAC in June 2026. Its core operating asset is People Inc., a large digital publishing platform spanning editorial brands and websites. The business monetises consumer attention through direct and programmatic advertising sales, subscription revenue and commerce integrations. It also operates D/Cipher, a proprietary audience targeting platform built on first-party consumer behaviour and content engagement signals across its owned media portfolio. Beyond publishing operations, People Incorporated holds strategic equity positions, most notably in MGM Resorts International and Turo. Its direct paying customers are brands and agencies buying advertising and targeting solutions across the publishing estate, while consumers are the audience for its editorial products and, in some cases, subscribers. The company therefore combines a publisher revenue model with a holding-company capital allocation layer.