Particular Audience
Particular Audience is a retail SaaS for search, personalisation and retail media monetisation.
Particular Audience operates in the AdTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
This is a B2B retail commerce software vendor, not a consumer shopping app or a general-purpose ad network. It is best distinguished from broader retail media incumbents by its combined focus on search, personalisation and on-site monetisation.
- Founded
- Unknown
- Headquarters
- Australia
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Particular Audience
Particular Audience: About
The company operates a B2B SaaS model centred on helping retailers improve product discovery and monetise on-site traffic. It creates value by unifying search, recommendation, merchandising, pricing and retail media capabilities in one platform, allowing retailers to drive conversion, basket growth and advertising revenue from first-party commerce environments.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Particular Audience: Market Position
Particular Audience is the trading name of Anamantic Pty Ltd, an Australian B2B software company focused on commerce discovery, personalisation and retail media for retailers. Its core platform, DiscoveryOS, combines on-site search, recommendations, merchandising controls, analytics, pricing and sponsored product advertising into a modular platform used by retail and e-commerce teams. The business sells software to enterprise retail customers rather than to consumers directly.
The company makes money primarily through enterprise software licensing for its discovery and commerce modules, with additional revenue likely tied to retail media usage, advertising activity and related managed or implementation support. Its customers are retailers, retail media operators, merchandising teams, pricing teams, engineering teams and, in some cases, brand advertisers using retailer-owned media environments.
Particular Audience: Frequently Asked Questions
What is Particular Audience?
Particular Audience is the trading brand of Anamantic Pty Ltd, which sells software for retail search, personalisation, merchandising and retail media.
Who uses Particular Audience?
Its users are mainly enterprise retailers, e-commerce teams, retail media operators, merchandisers, pricing teams and related engineering teams.
How does Particular Audience make money?
It primarily earns revenue from enterprise SaaS licensing, with additional monetisation likely from retail media take rates, module upsells and service fees.
Go deeper into the Particular Audience ecosystem
Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.
Request Access