Particular Audience
Retail SaaS for search, personalisation and retail media monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Australia
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- particularaudience.com
What Particular Audience does
The company operates a B2B SaaS model centred on helping retailers improve product discovery and monetise on-site traffic. It creates value by unifying search, recommendation, merchandising, pricing and retail media capabilities in one platform, allowing retailers to drive conversion, basket growth and advertising revenue from first-party commerce environments.
Category differentiation
This is a B2B retail commerce software vendor, not a consumer shopping app or a general-purpose ad network. It is best distinguished from broader retail media incumbents by its combined focus on search, personalisation and on-site monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Particular Audience is the trading name of Anamantic Pty Ltd, an Australian B2B software company focused on commerce discovery, personalisation and retail media for retailers. Its core platform, DiscoveryOS, combines on-site search, recommendations, merchandising controls, analytics, pricing and sponsored product advertising into a modular platform used by retail and e-commerce teams. The business sells software to enterprise retail customers rather than to consumers directly. The company makes money primarily through enterprise software licensing for its discovery and commerce modules, with additional revenue likely tied to retail media usage, advertising activity and related managed or implementation support. Its customers are retailers, retail media operators, merchandising teams, pricing teams, engineering teams and, in some cases, brand advertisers using retailer-owned media environments.
Business model & monetisation
Monetisation combines enterprise SaaS subscription or platform licence fees for DiscoveryOS and related modules, usage- or outcome-linked pricing for commerce optimisation products, and retail media revenue participation or take rates linked to sponsored placements and supplier-funded campaigns. The company may also earn supplementary fees from implementation, configuration and managed support around retail media operations.
- Discovery and personalisation platform licences
- SaaS / software subscription
- Retail media platform revenue
- Percentage take-rate on advertising spend or supplier-funded campaigns
- Analytics, pricing and merchandising modules
- Module-based SaaS upsell
- Implementation and managed support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Particular Audience Launches Trade Media Solution
Retail Media · Recorded impact score: 3/5
Particular Audience, an AI-powered retail media personalisation platform, has launched its Trade Media solution to modernize trade marketing. This offering enables brands and retailers to launch supplier-funded promotions instantly, adjust them in real time, and measure their impact with the flexibility of digital media. It allows for dynamic discounting, applying only the necessary discount to beat a competitor's price, reducing margin loss. The solution builds on the company's Price Beat module, which has shown significant conversion increases. Trade Media is currently available as a managed service. The company positions this as a move to bring trade marketing into the digital age, offering more control and accountability.
- Particular Audience launched Trade Media solution for supplier-funded promotions.
- Trade Media enables real-time campaign adjustments based on competitor activity or external factors.
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Questions about Particular Audience
What is Particular Audience?
Particular Audience is the trading brand of Anamantic Pty Ltd, which sells software for retail search, personalisation, merchandising and retail media.
Who uses Particular Audience?
Its users are mainly enterprise retailers, e-commerce teams, retail media operators, merchandisers, pricing teams and related engineering teams.
How does Particular Audience make money?
It primarily earns revenue from enterprise SaaS licensing, with additional monetisation likely from retail media take rates, module upsells and service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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