Particular Audience

The business operates a B2B software model centred on an AI search, recommendation and retail media stack for e‑commerce retailers and marketplaces. It creates value by improving product discovery, conversion and basket size through transformer‑based search, hyper‑personalised recommendations, automated bundles, price‑beat tools and visual search, all orchestrated via a unified discovery operating layer.

On top of this discovery layer it provides retail media infrastructure that lets retailers sell on‑site sponsored product placements, with closed‑loop measurement. Value is created for retailers via higher conversion, incremental media revenue and reduced manual merchandising effort, while advertisers gain more relevant on‑site inventory. Revenue is earned through software licences, modular platform fees and performance‑linked media economics, with services revenue around deployment, integration and optimisation.

Particular Audience is an Australia‑founded, global B2B software company providing AI‑driven product discovery, personalisation and retail media infrastructure for online retailers and marketplaces. Its platform includes transformer‑based site search, recommendation engines, visual search, pricing and bundling tools, and an operating layer that unifies organic discovery with on‑site sponsored placements.

The company generates revenue by licensing its software to retailers and by powering their on‑site retail media programmes, with options for fixed tenancy fees and performance‑based ad pricing (CPC, CPM, CPA). Additional income likely comes from implementation and ongoing optimisation services. Its direct customers are retail and marketplace operators and their retail media teams, rather than end consumers or standalone brands.