oOh!media

The company operates as a media owner and service provider focused on out-of-home and retail media. It invests in acquiring, developing and operating physical advertising assets (billboards, street furniture, transport, retail and other venues) and sells access to this inventory to advertisers and media agencies. It increasingly supports programmatic buying through integrations with external adtech partners.

To create additional value and capture more of the value chain, it runs an internal retail media division that designs, deploys and operates retail media networks for retailers, typically providing hardware, software, operations and sales representation. It also owns a large-format printing and production facility and an in-house OOH-specialist creative team, allowing it to deliver end-to-end campaign execution from creative and production through to placement on owned inventory or retailer networks. These capabilities differentiate it as a full-stack out-of-home and retail media owner rather than a pure media sales house.

oOh!media Limited is an Australia-based out-of-home advertising company operating large-format billboards, street furniture, transport, retail and other physical media networks across Australia and New Zealand. It has expanded through acquisitions of other outdoor and street-furniture operators and runs in-house print and creative units, as well as a retail media division that builds and manages in-store and omnichannel retail media networks for retailers.

The company generates income by selling advertising inventory on its owned and operated media assets via direct sales and programmatic channels, and by providing managed retail media, creative and printing services. Its paying customers are advertisers and media agencies buying out-of-home and retail media, and retailers and retail property owners that contract it to build, operate and monetise their retail media networks.