novusmedia.com

The company operates as a services-based media agency. It creates value by designing and executing media plans across print, digital, audio, out-of-home and programmatic channels, with a strong emphasis on geo-local targeting, store and ZIP/trade-area level optimisation, and the balance between national and local media. Proprietary tools provide local market insights, channel-mix modelling, print and circular optimisation, radio signal mapping, paid-search assessment and ZIP-level prioritisation. These capabilities underpin strategic recommendations and campaign execution for advertisers. The company also aggregates local news publisher inventory into a digital private marketplace, enabling scaled, cost-efficient access to local news environments for its clients. Value is realised through more efficient media allocation, improved sales response, and cost savings versus direct buying for advertisers.

Novus Media is an independent media planning and buying agency focused on location-driven, local and national campaigns. It operates proprietary planning and optimisation tools for local market insights, channel mix, print, audio and programmatic activation, alongside a private marketplace aggregating local news publishers. The agency also runs an in-house programmatic trading desk specialised in geotargeted campaigns.

The firm earns revenue from managing media investments and providing associated analytics and optimisation services for brand and retailer advertisers, particularly those relying on local presence, store networks, print circulars and regional marketing. Its tools (for geo-planning, print and digital allocation, programmatic execution and measurement) are primarily used internally to deliver more efficient media buying and planning outcomes for business clients in the US market.