myCast
myCast is a cTV platform for launching and monetising FAST channels and apps.
myCast operates in the AdTech Vendor segment.
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Distinction
This company is a B2B connected TV infrastructure and services provider, not a consumer streaming giant or a pure FAST destination app. It should also be distinguished from general webcasting tools and unrelated casting products.
- Founded
- 2020
- Headquarters
- Shvil Hameretz 4, Tel Aviv, 6653520, Israel
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about myCast
Subsidiaries
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Competitors
Key competitors include Xumo.
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Acquisitions
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myCast: About
myCast creates value by giving content owners and brands a consolidated operating layer for connected TV. Its platform reduces technical complexity across fragmented streaming ecosystems by combining CMS, distribution, analytics and monetisation tools in one environment. It complements the software layer with managed CTV application development services for customers that want branded streaming apps without building the stack internally. It also participates in ad-supported channel economics through FAST channel creation, operation and distribution.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
myCast: Market Position
myCast is an Israel-based private company operating a connected TV platform for content owners, media companies, producers and brands. Its offering combines a unified dashboard, CMS, app management, FAST channel creation, audience tools and monetisation controls so customers can launch, distribute and manage streaming apps and channels across multiple CTV ecosystems.
The company appears to generate revenue through a hybrid model: software access to its platform, managed services for CTV application development and publishing, and advertising-related monetisation tied to FAST channels. In addition to serving business customers with infrastructure and development services, it also operates ad-supported streaming channels that create inventory and viewing reach in the CTV market.
myCast: Frequently Asked Questions
What is myCast?
myCast is a connected TV platform that helps businesses build, distribute and monetise branded streaming apps and FAST channels.
Who uses myCast?
Its direct customers are content owners, media companies, producers and brands that want to operate on connected TV without building the full stack themselves.
How does myCast make money?
It appears to earn revenue from platform access, managed CTV app-development services, and advertising or revenue-share from ad-supported FAST channels.
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