MRP

Unpacking Cross-Channel Advertising With Dmg’s New CTO, Sharon Leon

dmg, founded in 2007 as the media arm of DSNR Ltd., describes itself as a global, performance-based advertising platform that operates a cross-channel network across online, mobile, and social channels. Its new Chief Technology Officer, Sharon Leon, will oversee the PerformR platform to boost optimization and transparency for clients. Leon, who previously served as VP at AOL’s ICQ and held senior roles at Crossrider and Easy-Forex Technologies, says PerformR underpins a tech-first approach that goes beyond clicks and views for attribution. Dmg reports a worldwide client base across Europe, the US, Latin America, Japan, and Singapore, with brands seeking higher ROI from ad spend. The interview covers programmatic advertising, data quality, privacy, and integrating multiple platforms to improve targeting and lifetime value for advertisers. It frames cross-channel marketing as essential for broader reach and better measurement, with dmg investing in technology to connect channels and enhance ROI.

ICQ positioniert sich als SMS Alternative

ICQ refreshed its mobile messaging app for Android and iOS with a new push notification service that delivers messages instantly and enables cross-platform texting between ICQ, Facebook, and Google Talk contacts. The service reframes ICQ as a free alternative to SMS and positions the app as a central hub for communication across networks, allowing users to chat with ICQ contacts as well as Facebook and Google Talk friends. The push feature provides real-time updates when the device is connected to the internet, and a dedicated tab shows friends’ status updates from various networks. Moshe Kigler, ICQ's Vice President of Products, says the updates make it easy to stay connected across devices while avoiding SMS fees. The app is available immediately in the iTunes App Store and, from December 22, in the Android Market. ICQ faces competition from WhatsApp.