Monocle

Seismic Changes Come To Sizmek’s Stack

MDX-NXT is Sizmek’s cloud-based modular ad tech suite, rebuilt to modernize the stack and compete with Google’s DoubleClick. The overhaul consolidates functions from the former MediaMind, dynamic creative tools, a data management platform, attribution, and search marketing into a single platform. StrikeAd DSP and Peer39 programmatic data tools are integrated into MDX-NXT, though these two components were not fully recoded. The system is designed to be modular, allowing components to be added or removed, with real-time data feeds instead of batch delivery. MDX-NXT has been in development for two years and beta-tested by about 100 clients, with Wink publicly named as the only client Sizmek is allowed to discuss. Wider rollout is planned, marking a shift from a service-centric to a software-focused model and emphasizing improved workflow across partners. Sizmek lists about 65 global partners in its ecosystem.

Publishers Push Into Commerce

Publishers are pushing deeper into commerce as editorial brands extend beyond advertising. Condé Nast announced Style.com will relaunch as a pure ecommerce destination, highlighting the blurring lines between publishing and retail. Monocle has offered ecommerce since its 2007 founding and argues that retail revenue underwrites journalism, with its Hong Kong presence allocating 150 square feet to retail and 700 square feet to editorial. Monocle reportedly has just over 80,000 subscribers, a density it leverages for advertising. Huckberry combines long-form storytelling with commerce, launching the Behind the Brand feature and writing fellowships while using Braintree for payments and Spree Commerce as its platform. The article notes upcoming leadership changes at Style.com (Franck Zayan) and frames omnichannel strategies as moving readers from inspiration to transaction to a physical store, citing precedents like Warby Parker and Harry’s.