COMPANYMOL

Moltiply

Moltiply is a comparison marketplaces and financial-sector BPO services group.

Analyst Perspective

Moltiply is an Italian public company operating a hybrid business model across digital comparison/intermediation and financial-sector outsourcing. Through its Mavriq division, the group runs consumer comparison platforms spanning mortgages, insurance, utilities and other service categories, connecting users with providers and monetising through commissions, referral fees and brokerage income. Through Moltiply BPO&Tech, it provides complex BPO and IT services to banks, insurers, leasing companies and other financial institutions under longer-term enterprise relationships.

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Category Differentiation

Moltiply is not a pure adtech vendor or a simple lead-generation affiliate site. It is a diversified listed group combining comparison marketplaces with financial-sector BPO and technology services.

Moltiply: About

Moltiply creates value in two ways. First, it attracts consumer demand through comparison sites and converts that traffic into qualified leads, transactions and brokerage outcomes for banks, insurers, utilities and other providers. Secondly, it delivers outsourced operations and technology-enabled process management for financial institutions, embedding itself in clients' workflows and earning recurring service revenue. The group uses acquisitions to broaden country coverage, category depth and distribution scale across European comparison markets.

How Moltiply Works & Monetises

Business model analysis and core revenue streams

Moltiply uses a mixed revenue model. Its comparison and intermediation activities are mainly monetised through performance-based commissions, referral and lead-generation fees, and brokerage margins from providers when consumers complete or progress towards transactions. Its BPO&Tech division is monetised through enterprise contracts, recurring managed-service fees, project-based IT work and pricing linked to processed volumes or operational scope. Consumers typically do not pay to use the comparison services.

Revenue Channels

Comparison and intermediation commissionsPercentage Take-Rate
Lead generation and referral feesAd-Supported
Brokerage marginsPercentage Take-Rate
BPO managed-service contractsService Fee
Custom IT and process servicesService Fee

Side-by-Side Comparisons

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Products & Services in Categories

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Moltiply: Key Competitors & Alternatives

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Recent Signals (Moltiply)

MoltiplyMay 13, 2026

Company Leadership and History Overview

Founded in 2000 by Alessandro Fracassi and Marco Pescarmona, the company represents a business case of a startup which became the first fintech unicorn in Italy. Listed on Italian Stock Exchange since 2007, the company was born from the intuition of the two founders to launch the first online mortgage broker in Italy.

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Moltiply: Frequently Asked Questions

What is Moltiply?

Moltiply is an Italian listed group operating online comparison and intermediation platforms alongside BPO and IT services for financial institutions.

Who uses Moltiply?

Consumers use its comparison sites for mortgages, insurance, utilities and similar services, while banks, insurers, utilities and financial institutions are the main paying customers.

How does Moltiply make money?

It earns commissions, referral fees and brokerage margins from comparison activities, plus recurring service fees from outsourced operations and technology services.

Company Facts

Founded
2000
Headquarters
via Desenzano, 2 – 20146 Milan, Italy
Core Segment
Publisher & Media Owner
Company Size
1,001–5,000
Official Link
moltiplygroup.com