Mobilewalla

The company operates an enterprise data-as-a-service model. It collects and organises large-scale consumer mobile and location signals keyed on mobile advertiser IDs, then structures them into multiple product layers: core device-level data, aggregated datasets, audience segments, engineered feature libraries, household-level insights and mapped places of interest. It further bundles these capabilities into verticalised solutions for sectors such as financial services (risk and lending) and telecommunications (market and flow share analysis).

Value creation comes from enabling enterprise customers to enrich their own data, build machine learning models, conduct audience analytics, and perform risk or market measurement using ready-made, privacy-compliant datasets and features rather than building similar infrastructure in-house. Revenue is generated through recurring and term-based data licences, sold by dataset, bundle, and usage scope, with supplementary custom work for tailored segments and features.

Mobilewalla is a United States-based data-as-a-service provider focused on consumer mobile and location data. It aggregates device-level signals keyed to mobile advertising identifiers, along with demographics, app usage, location pings, household linkages and points of interest, and packages these into raw, aggregated and feature-engineered datasets as well as pre-built audience segments and vertical solutions.

The company sells these datasets and solutions to enterprises that use them for advertising, marketing analytics, risk assessment and telecommunications market intelligence. Revenue comes from licensing data products and features, delivered via cloud and data integrations, with additional income from packaged sector solutions for financial services and telecommunications and from professional services such as custom modelling and integration support.