adgoji
adgoji is a self-serve DSP simplifying display and video media buying.
Analyst Perspective
MillMobile B.V., trading as adgoji, is a Dutch AdTech company that operates a self-serve programmatic advertising platform for display and video campaigns. The platform is built for businesses, agencies and marketing teams that want simpler access to programmatic media buying, including integration with Google Display & Video 360, machine-learning-based optimisation guidance, fraud filtering and real-time reporting. The company makes money through a spend-based media buying model rather than software subscriptions. Customers pay campaign budget through the platform, and adgoji monetises the buying workflow around that spend while positioning itself on transparent pricing, fast setup and direct budget control. Its customer base is B2B, centred on SMB advertisers, agencies and in-house marketing teams using display and video advertising across web and in-app channels.
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Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about adgoji
Category Differentiation
adgoji is not a full-service media agency and not a foundational AI model provider. It is a self-serve AdTech platform focused on programmatic display and video campaign execution.
adgoji: About
adgoji operates as an AdTech software layer on top of programmatic buying infrastructure. It creates value by reducing the complexity of campaign setup, optimisation and monitoring for businesses that want to run display and video media without the operational burden of enterprise-grade trading platforms. The platform combines self-serve campaign management, automated performance suggestions, fraud filtering and transparent spend control to lower the barrier to programmatic buying.
Revenue is generated from media buying activity rather than a traditional recurring software licence. This makes the business model usage-led: the more campaign budget that flows through the platform, the more commercial value adgoji captures.
How adgoji Works & Monetises
Business model analysis and core revenue streams
adgoji uses a pay-per-use monetisation model tied to advertising spend. It does not rely on subscription fees or long-term SaaS contracts. Its commercial model is based on customers funding campaign budgets through the platform, with revenue captured from the media buying layer around that spend. The company reinforces this positioning with explicit no-subscription messaging, transparent pricing and refunds of unused campaign budget.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
adgoji: Frequently Asked Questions
What is adgoji?
adgoji is a self-serve programmatic advertising platform operated by MillMobile B.V. for running and optimising display and video campaigns.
Who uses adgoji?
adgoji is used by SMBs, in-house marketing teams, agencies and digital advertisers that want simpler access to programmatic media buying.
How does adgoji make money?
adgoji makes money through a usage-led advertising spend model rather than subscription fees, monetising campaign budgets flowing through its platform.
Company Facts
- Founded
- 2010
- Headquarters
- The Netherlands
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- adgoji.com