MEmob+

The company creates value by transforming anonymised mobility and behavioural data into audience intelligence and attribution that can be activated across social platforms and programmatic media. Its platform stack includes: a mobility data SaaS for audience building and activation, an attribution tool measuring cross‑channel performance and offline visits, an AI‑driven demand‑side platform for programmatic buying, and a creative studio for interactive ad formats. These components help advertisers and agencies plan, execute and measure campaigns using a single data spine.

Revenue is generated through a hybrid software‑and‑services model. The mobility and attribution tools follow SaaS and usage-based pricing (annual per‑country platform fees and pay‑as‑you‑go consumption), while the DSP and creative studio monetise through platform fees, campaign activation charges and management or service fees layered on top of media costs. Enterprise clients typically engage via direct sales, demos and negotiated contracts rather than self‑serve sign‑up.

MEmob+ (Memob Plus FZ LLC) is a United Arab Emirates–based advertising technology company focused on mobility data, programmatic media buying and data-driven creative services. It operates a suite of SaaS and managed-service products that use real‑world movement data for audience targeting, cross‑channel attribution and campaign optimisation, alongside its own demand‑side platform and creative production offering.

The company sells primarily to brands, retailers and media agencies that run digital advertising campaigns, particularly those needing offline‑to‑online audience targeting and footfall measurement. Revenue comes from SaaS subscriptions, pay‑as‑you‑go usage fees, platform access charges and media/creative service fees, often priced as a percentage of media spend or as fixed management fees per campaign or contract.