Media Bias/Fact Check

The company operates as an independent digital publisher focused on rating and profiling news and information sources for political bias and factual reliability. It creates value by curating and updating a structured database of source ratings, publishing methodology documentation and providing analysis and fact‑check content that can be consumed directly on its website or integrated into external tools and research via a data interface.

On the value capture side, it runs a hybrid audience‑supported and advertising‑funded model. Free users access the content on an ad‑supported basis, while paying members receive an ad‑free experience and additional content. Organisations can license structured ratings data through an API under commercial terms. The site also monetises its traffic directly via a media kit, selling display inventory in page‑view blocks to advertisers and agencies. Donations supplement these revenue streams, aligning with its independent ownership and small scale.

Media Bias Fact Check, LLC is a small, independent online publisher based in the United States that maintains a database and articles assessing news and information outlets for political bias and factual reliability. It provides publicly accessible source profiles, methodology explanations and ongoing media analysis aimed at helping readers, researchers and institutions understand the bias and credibility of media sources.

The company generates revenue through a mix of paid memberships that remove advertising and unlock exclusive content, display advertising sold both via third‑party ad networks and direct media‑kit sales, individual donations and a commercial data API licence that offers programmatic access to its ratings. Its paying customers include individual readers and supporters, advertisers and agencies buying inventory on the site, and organisations such as researchers and media companies that license data via the API.