me&u

me&u sells cloud software to hospitality businesses. Its platform combines operational workflows such as QR ordering and mobile payment with marketing and retention capabilities such as CRM, loyalty and promotions. The business creates value by helping venues increase throughput, improve guest convenience, raise average order value and drive repeat visits, while embedding itself into venue operations through POS and partner integrations.

me&u is an Australian hospitality software company providing a web-based platform for venue ordering, payments, CRM and loyalty. Its products are designed for restaurants, bars, cafés, food halls and multi-site hospitality groups, enabling guests to scan a QR code, browse menus, order and pay, while operators manage transactions, service workflows, retention and promotions from one system.

The company generates revenue primarily from B2B software sold to hospitality operators, with monetisation likely combining subscription fees, premium modules and payment- or order-related fees. Its value proposition centres on linking transaction flows with customer retention tooling, supported by POS and partner integrations. The November 2023 merger with Mr Yum indicates a strategy to build a broader hospitality operating and marketing platform.