MarkApp

The company operates a programmatic advertising and monetisation stack that creates value by matching advertiser demand with publisher and app/CTV supply through contextual, cookieless decisioning. Its contextual bidding engine enriches bid requests with content and device metadata and connects to multiple SSPs and infrastructure partners, while its buying platform allows agencies and advertisers to run full-funnel campaigns across web, mobile apps and CTV. A reporting and partner-operations layer consolidates performance and financial data, streamlining billing and reconciliation for publishers and partners. Value is created by improving campaign effectiveness in identifier-poor environments and increasing yield for publishers through access to additional demand and automation of operational workflows.

MarkApp Media is a Cyprus-based advertising technology company focused on programmatic buying and monetisation across web, mobile apps and connected TV (CTV). Its core stack consists of a contextual bidding engine and ad exchange, an omnichannel demand-side buying platform, and an operations and reporting layer that connects to major SSPs and video infrastructure providers.

The company serves advertisers and agencies seeking cookieless programmatic activation, and publishers and app/CTV inventory owners seeking higher yield and monetisation. Revenue is generated through media take-rates on programmatic transactions, platform and service fees for campaign execution, and revenue-share arrangements with publisher and supply partners, using CPM, CPC and CPA buying models.