Live Nation

The company operates a vertically integrated live entertainment model that combines concert promotion, venue ownership/operation, ticketing infrastructure, merchandise and sponsorship. In concerts and venues, it contracts with artists and their representatives to promote tours and events, using its portfolio of owned, operated or exclusively booked venues to host shows. It then distributes tickets through its ticketing platforms, which also serve third-party venues, teams and promoters. This integration allows it to control key points of the event value chain, from booking and promotion through ticketing to on-site spend and ancillary services.

Value is created for artists and organisers via global tour routing, reliable ticketing infrastructure, venue access and integrated marketing and sponsorship. Venues and promoters gain access to ticketing technology, demand generation and operational expertise. Brands and sponsors gain packaged access to large, targeted live audiences across events and digital channels. The company captures value by sharing in ticket revenues, charging ticketing service fees, earning venue-related income (rent, concessions, parking, premium seating), taking margins on merchandise and hospitality, and selling sponsorship and advertising rights.

Live Nation Entertainment is a United States-based live entertainment group that promotes concerts and festivals, owns and operates music venues, and runs a large-scale ticketing operation via its ticketing subsidiaries. It also provides merchandise and hospitality services linked to live events. The company became a public entity in 2005 and expanded its integrated model through acquisitions and the merger with Ticketmaster in 2010.

The business generates revenue from ticket sales and service fees, venue operations (including concessions, premium seating and parking), artist and venue merchandise, and advertising and sponsorship sold to brands seeking access to event audiences. Its direct customers include artists and their managers, venues, promoters, festival organisers and advertisers, while end consumers purchase tickets, food and beverage, and merchandise at events or online.