Kompass
Kompass is a b2B company database, prospecting software and lead-generation marketplace.
Analyst Perspective
Kompass is a France-headquartered B2B company information and lead-generation platform operator. It runs a global online directory and database of companies, products and business contacts, then monetises that data through prospecting software, paid visibility products, display advertising and managed marketing services for businesses seeking leads, awareness and export opportunities. Its customers are businesses rather than consumers: sales teams, marketers, SMEs, exporters and business development functions use Kompass to find suppliers, build prospect lists, run outreach and improve visibility inside the Kompass ecosystem. The company combines publisher-style discovery surfaces on Kompass.com with subscription software and service-led commercial offerings built on its proprietary company database.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Kompass
Category Differentiation
Kompass is a B2B company-data, directory and lead-generation platform, not a navigation or mapping product. It is also not purely a credit bureau; its core use case is business discovery, prospecting and paid visibility for commercial teams.
Kompass: About
Kompass operates a hybrid data-platform, publisher and services model. It aggregates and maintains a large international database of company and executive information, exposes that data through a searchable directory and then converts business demand into revenue via subscription access, promoted placement, advertising inventory and managed campaign services. The platform creates value by helping buyers discover suppliers and helping suppliers become discoverable, while also packaging the underlying data for prospecting, segmentation and market-entry use cases.
How Kompass Works & Monetises
Business model analysis and core revenue streams
Kompass monetises through multiple B2B revenue streams. The primary model appears to be subscription-style paid access to prospecting and company-data tools such as EasyBusiness and EasyList. Additional monetisation comes from paid listing enhancement and sponsored visibility products, banner advertising sold across its web properties, and service fees for managed email, telemarketing, PPC and international trade consulting. The commercial structure is therefore a mix of SaaS subscription, data access, advertising sales and bespoke service revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Kompass)
BVDW veröffentlicht Real-Time Advertising Kompass
The Bundesverband Digitale Wirtschaft (BVDW) released the first edition of its Real-Time Advertising Kompass after an initial discussion paper in August. The roughly 90-page, free publication aims to clarify the state of the platform-based media marketplace and provide concrete recommendations. It was produced by the BVDW Lab Realtime Advertising, with 20 contributing authors, and draws on participants from the OVK (Online Vermarkterkreis), FOMA (Fachgruppe Online-Mediaagenturen), and the Performance Marketing groups. The guide targets advertisers, agencies, and marketers, and discusses how Data Driven Advertising and Programmatic Buying & Selling have arrived in the German market, outlining opportunities, potential benefits, and challenges, along with practical examples for implementation in reader organizations.
Read original sourceKompass für die Mobile Branche
The Bundesverband Digitale Wirtschaft (BVDW) Mobile Group announced the fourth edition of the Mobile Kompass, a 180-page reference guide for the mobile industry, timed to dmexco. The 2011/2012 edition covers Mobile Business Solutions, Mobile Internet and Applications, Creation, Advertising, Monetization, and Internationalization, targeting advertisers, agencies, media owners, publishers, and mobile app providers. Priced at 49.90 euros, it goes on sale on September 21, 2011, with pre-orders available in the BVDW online shop. Mark Wächter, chairman of the BVDW Mobile Group and a Board member of the Mobile Marketing Association (MMA), emphasizes the guide’s role in addressing complex, economically significant industry topics to support business success in mobile. The publication reflects ongoing demand for comprehensive, cross-cutting industry knowledge.
Read original sourceSocial Media Kompass erscheint ebenfalls zur dmexco
The Bundesverband Digitale Wirtschaft (BVDW) published the Social Media Kompass 2010/2011 for dmexco, the second edition of its Social Media guide. The publication targets agencies, marketers, social networks, and advertisers, delivering current information on Personal Marketing, Social Commerce, Monetization, Branding, CRM, and success measurement. Released ahead of dmexco, the second edition will be available from September 15, 2010 for €49.90 through the BVDW Online Shop (www.bvdw-shop.org). The first edition had already established itself as a standard reference in the digital economy. Axel Schmiegelow, chairman of the BVDW Social Media Working Group (affiliated with sevenload), describes the work as providing high-quality industry knowledge for professionals operating in social media. It is intended to inform practitioners and decision-makers across the digital marketing ecosystem.
Read original sourceKompass: Frequently Asked Questions
What is Kompass?
Kompass is a B2B company information platform combining an online business directory, prospecting tools, advertising products and trade services.
Who uses Kompass?
Sales teams, marketers, SMEs, exporters and business development professionals use it to find suppliers, build lead lists, gain visibility and run B2B campaigns.
How does Kompass make money?
It earns revenue from software subscriptions, database access, enhanced listings, display advertising and managed marketing or trade services.
Company Facts
- Founded
- 1944
- Headquarters
- 6/10 rue Troyon, 92310 Sèvres, France
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- kompass.com