Kayzen

The company operates a B2B programmatic advertising platform where value is created by giving advertisers direct, transparent access to large-scale in-app and mobile web inventory, plus AI-based tools for planning, bidding and optimisation. The core product is a mobile-first demand-side platform delivered as software with both user interface and API access, which plugs into multiple ad exchanges and app publishers. It complements the platform with AI execution engines, inventory exploration tools, proprietary ad formats, and training resources to help customers run and optimise campaigns in-house rather than through fully managed DSPs. Revenue is generated from recurring platform fees associated with usage tiers, overage fees on additional media spend, and ancillary income from managed service, professional services, and advanced enterprise features (such as bring-your-own-algorithm or whitelabelling).

Kayzen.io (Realtime Technologies GmbH) is a Germany-based programmatic advertising technology company focused on mobile and in-app media buying. It provides a self-serve and managed demand-side platform (DSP) with AI-based bidding and planning tools, plus proprietary ad formats, giving advertisers and agencies direct access to mobile app inventory across multiple ad exchanges with transparent media costs.

The company generates revenue through a SaaS platform-fee model tied to defined monthly ad spend thresholds, with percentage-based overage fees on additional media, and optional managed and professional services. Its customers are app developers, mobile-first advertisers and agencies that run performance and brand campaigns and want to in-house programmatic buying rather than relying solely on managed DSPs.