Kayzen

Kayzen provides adtech software for businesses that buy mobile media programmatically. It creates value by giving advertisers and agencies access to in-app and mobile web inventory through a single buying platform, while improving campaign outcomes with optimisation, analytics, workflow tooling, and proprietary ad formats. Revenue is generated from platform access and charges tied to transacted media spend, making the business a mix of SaaS and usage-linked adtech monetisation.

Kayzen is a Berlin-based adtech company operating a mobile-first demand-side platform for programmatic advertising. Its core product enables advertisers, app marketers, media buyers, and agencies to plan, buy, and optimise campaigns across in-app and mobile web inventory, with features including real-time bidding, audience targeting, reporting, API access, and machine learning-driven optimisation. The company also offers an embedded intelligence layer, kAI Suite, and a proprietary interactive mobile ad format, Video+.

Kayzen generates revenue through a hybrid model combining software access fees and media-spend-linked charges. Its commercial proposition centres on transparency, including log-level data access and claims of no bid markups, targeting performance-driven buyers that want more control over mobile programmatic execution than large generalist DSPs typically provide.