Kayzen
Mobile-first DSP for transparent in-app programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Rosa-Luxemburg-Str. 2, Berlin, 10178, Germany
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- kayzen.io
What Kayzen does
Kayzen provides adtech software for businesses that buy mobile media programmatically. It creates value by giving advertisers and agencies access to in-app and mobile web inventory through a single buying platform, while improving campaign outcomes with optimisation, analytics, workflow tooling, and proprietary ad formats. Revenue is generated from platform access and charges tied to transacted media spend, making the business a mix of SaaS and usage-linked adtech monetisation.
Category differentiation
Kayzen is an adtech buying platform for mobile programmatic advertising, not a consumer app or a publisher. It should be distinguished from generalist DSPs by its in-app focus, transparency positioning, and embedded optimisation layer.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kayzen is a Berlin-based adtech company operating a mobile-first demand-side platform for programmatic advertising. Its core product enables advertisers, app marketers, media buyers, and agencies to plan, buy, and optimise campaigns across in-app and mobile web inventory, with features including real-time bidding, audience targeting, reporting, API access, and machine learning-driven optimisation. The company also offers an embedded intelligence layer, kAI Suite, and a proprietary interactive mobile ad format, Video+. Kayzen generates revenue through a hybrid model combining software access fees and media-spend-linked charges. Its commercial proposition centres on transparency, including log-level data access and claims of no bid markups, targeting performance-driven buyers that want more control over mobile programmatic execution than large generalist DSPs typically provide.
Company news briefing
Briefing updated:
Kayzen has launched kAI, a generative AI assistant designed to provide real-time, conversational insights into in-app media planning signals, including supply and pricing. This development supports the firm’s mission to democratise programmatic advertising under the established leadership of co-founders Tim Koschella, Puneet Gupta, and Servesh Jain. By integrating GenAI, the platform moves beyond traditional reporting to offer instant access to reach and performance data across more than 20 signals.
Business model & monetisation
Kayzen uses a hybrid monetisation structure. Customers pay fixed platform fees under tiered plans, often with included spend thresholds, and also pay spend-linked billing fees tied to media transactions with ad exchanges. When campaign spend exceeds plan limits, overage charges apply. Media spend is billed separately, and the company positions the model as transparent by avoiding bid markups.
- Platform subscription plans
- Software Subscription
- Media-spend-linked billing fees
- Percentage Take-Rate
- Spend overage charges
- Percentage Take-Rate
- Managed workflow or service support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Realtime Technologies GmbH
IAB vendor record: 528
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Tappx improved iGaming User Acquisition Quality with Kayzen
Recorded impact score: 3/5
Lottoland partnered with Tappx and Kayzen to move beyond install volume and optimize for long-term player value, targeting the 5th deposit as the true success metric. The result: +275% repeat depositors, -36% cost per repeat depositor, and a +53% lift in install-to-loyal-player conversion.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Fullstack Team Lead(Lead) | Engineering | Remote India | |
| Sales Director, Holdco and Indie Agencies(Director) | Business | London | |
| Data Scientist(Mid-Level) | Data & Product | EMEA Remote | |
| Sales Lead, Holdco and Indie Agencies, EMEA(Lead) | Business | London | |
| Business Development Lead - Media Buyers(Lead) | Business | Berlin, Berlin, Germany, Remote EMEA |
Explore company relationships
Questions about Kayzen
What is Kayzen?
Kayzen is a mobile-first demand-side platform that helps businesses buy and optimise programmatic advertising across in-app and mobile web inventory.
Who uses Kayzen?
Advertisers, mobile app marketers, media buyers, performance teams, and advertising agencies use Kayzen to run mobile programmatic campaigns.
How does Kayzen make money?
Kayzen makes money through platform subscription fees, media-spend-linked billing fees, and overage charges when customer spend exceeds plan thresholds.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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