Kayzen
Kayzen is a mobile-first DSP for transparent in-app programmatic advertising.
Analyst Perspective
Kayzen is a Berlin-based adtech company operating a mobile-first demand-side platform for programmatic advertising. Its core product enables advertisers, app marketers, media buyers, and agencies to plan, buy, and optimise campaigns across in-app and mobile web inventory, with features including real-time bidding, audience targeting, reporting, API access, and machine learning-driven optimisation. The company also offers an embedded intelligence layer, kAI Suite, and a proprietary interactive mobile ad format, Video+. Kayzen generates revenue through a hybrid model combining software access fees and media-spend-linked charges. Its commercial proposition centres on transparency, including log-level data access and claims of no bid markups, targeting performance-driven buyers that want more control over mobile programmatic execution than large generalist DSPs typically provide.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Kayzen has launched kAI, a generative AI assistant designed to provide real-time, conversational insights into in-app media planning signals, including supply and pricing. This development supports the firm’s mission to democratise programmatic advertising under the established leadership of co-founders Tim Koschella, Puneet Gupta, and Servesh Jain. By integrating GenAI, the platform moves beyond traditional reporting to offer instant access to reach and performance data across more than 20 signals.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Kayzen
Category Differentiation
Kayzen is an adtech buying platform for mobile programmatic advertising, not a consumer app or a publisher. It should be distinguished from generalist DSPs by its in-app focus, transparency positioning, and embedded optimisation layer.
Kayzen: About
Kayzen provides adtech software for businesses that buy mobile media programmatically. It creates value by giving advertisers and agencies access to in-app and mobile web inventory through a single buying platform, while improving campaign outcomes with optimisation, analytics, workflow tooling, and proprietary ad formats. Revenue is generated from platform access and charges tied to transacted media spend, making the business a mix of SaaS and usage-linked adtech monetisation.
How Kayzen Works & Monetises
Business model analysis and core revenue streams
Kayzen uses a hybrid monetisation structure. Customers pay fixed platform fees under tiered plans, often with included spend thresholds, and also pay spend-linked billing fees tied to media transactions with ad exchanges. When campaign spend exceeds plan limits, overage charges apply. Media spend is billed separately, and the company positions the model as transparent by avoiding bid markups.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Kayzen)
How Tappx improved iGaming User Acquisition Quality with Kayzen
Lottoland partnered with Tappx and Kayzen to move beyond install volume and optimize for long-term player value, targeting the 5th deposit as the true success metric. The result: +275% repeat depositors, -36% cost per repeat depositor, and a +53% lift in install-to-loyal-player conversion.
Read original sourceKayzen Unveils Modular Architecture for Mobile DSP
Kayzen describes its mobile demand-side platform as modular, with bidder, algorithms, ad server, and UI modules that can be used individually or bundled as a single solution. In an interview with MarketectureTV, CEO Tim Koschella and Chief Product Officer Puneet Gupta outline how the modular architecture differentiates Kayzen from monolithic DSPs and enables customers to mix and match components to fit campaign needs. The discussion also touches on why mobile DSPs emerged as a distinct segment, with involvement from interviewer Eric Seufert examining market dynamics and product strategy. Recorded in October 2022, the interview content emphasizes flexibility, composability, and the role of modular software in programmatic advertising on mobile devices, highlighting Kayzen's strategic design choices for buyers seeking tailored DSP capabilities.
Read original sourceLifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS
LifeStreet released Nero, a revamped mobile DSP designed to make programmatic buying more transparent and predictive. Nero lets developers test variables such as cost, budget, KPIs and bid type on a small portion of traffic to forecast outcomes and then apply the best-performing strategies to the full campaign to improve ROAS. The platform emphasizes supply transparency and includes a UI for creating lookalike segments, with explanations for why the system makes particular decisions. LifeStreet’s clients include Wooga, Jam City, Huuuge and Playdemic (EA-owned). LifeStreet notes competition from Facebook, Google, Liftoff, Vungle and AppLovin. The company plans to launch a self-serve option later this year, signaling a broader shift toward in-housing and hybrid programmatic models. Playdemic was acquired by Electronic Arts for $1.4 billion last year, underscoring UA efficiency as a strategic priority in mobile gaming.
Read original sourceKayzen: Frequently Asked Questions
What is Kayzen?
Kayzen is a mobile-first demand-side platform that helps businesses buy and optimise programmatic advertising across in-app and mobile web inventory.
Who uses Kayzen?
Advertisers, mobile app marketers, media buyers, performance teams, and advertising agencies use Kayzen to run mobile programmatic campaigns.
How does Kayzen make money?
Kayzen makes money through platform subscription fees, media-spend-linked billing fees, and overage charges when customer spend exceeds plan thresholds.
Company Facts
- Founded
- 2019
- Headquarters
- Rosa-Luxemburg-Str. 2, Berlin, 10178, Germany
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- kayzen.io