Jung von Matt
Jung von Matt is a independent agency group for creative, media, strategy and digital delivery.
Analyst Perspective
Jung von Matt AG is a Swiss-based agency business within the wider Jung von Matt network. It sells managed marketing and communications services to brands and organisations, spanning creative campaign development, brand identity, PR and corporate communications, strategy consulting, performance media, and digital product and commerce development. Rather than operating as a software vendor, it primarily delivers people-led services through specialist units such as Impact, TECH, Brand Identity, Leap, June and production teams. The company makes money through agency retainers, project fees, production income, consulting engagements and media-related management fees. Its customers are businesses, brand teams, marketing departments and executives that need either integrated campaigns or specialist support in media buying, digital execution, communications and transformation. Available evidence points to a strong Swiss footprint with broader DACH relevance rather than a clearly global operating model.
Analyst Signal Briefing
Updated: 30 Jul 2026Jung von Matt remains Germany's most successful agency following its ADC Germany 2026 victory and multiple Cannes Lions shortlists for Nivea. The agency is navigating complex generative AI transitions, balancing ethical dialogue surrounding its synthetic Einstein campaign for Deutsche Telekom whilst preparing for EU AI Act transparency mandates via its subsidiary Buddybrand. Strategically, Jung von Matt maintains its creative lead for EnBW despite the energy group's media account consolidation and has expanded its Swiss presence through a new Samsung Galaxy partnership featuring wrestlers Armon and Curdin Orlik.
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Key insights about Jung von Matt
Category Differentiation
This is an agency and consultancy business, not a software platform or self-serve ad tech vendor. The analysed record refers to the Swiss legal entity within the broader Jung von Matt network, not a standalone SaaS product brand.
Jung von Matt: About
The business model is a multi-service agency model. Jung von Matt creates value by combining strategic advisory, creative development, production, PR, performance media management and digital build services into client engagements that can be sold either as standalone specialist mandates or as integrated accounts. This enables account expansion from brand strategy into media execution, production, communications and digital platform work. Revenue is generated from billable staff expertise, retained advisory relationships, production mark-ups or fees, and media management fees tied to campaign execution.
How Jung von Matt Works & Monetises
Business model analysis and core revenue streams
Jung von Matt uses a managed-services monetisation model. Core creative, branding, PR and strategy offerings are sold via project fees and retainers. Performance and media services are monetised through management fees linked to media planning, buying and optimisation, with some performance-linked commercial structures where outcomes are measurable. Digital product and platform work is monetised through scoped implementation fees plus ongoing maintenance and support contracts. There is no evidence here of subscription SaaS or self-serve platform revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Recent Signals (Jung von Matt)
Mona und Mateo names Mayenzet co-head of consulting
Basel creative agency Mona und Mateo has appointed Joëlle Mayenzet as co-head of its Account Direction alongside Meret Lauener, effective 1 August 2026. Mayenzet, 30, has worked at the agency for 1.5 years and manages a client roster including Volg, Mercedes‑Benz Switzerland, OST Eastern Switzerland University of Applied Sciences, UBS and University Hospital Basel. Lauener, who became Client Service Director in January 2024 and has been at the agency for four years, continues to oversee clients such as Swisscom, Basler Kantonalbank, Basel Tourism, Pax, Globus and Surprise. The agency says the leadership expansion responds to steady growth to over 20 employees, helped by winning the Swisscom overall mandate in June 2025.
Read original sourceEU AI Act: Labeling AI in Marketing Costs
The article (Hands On) by Jan-Niklas Schmidt of Buddybrand explains practical implications of the EU AI Act for marketing teams and creators. It notes that from August 2, 2026, a large portion of the Act's transparency obligations for AI-generated content comes into force, affecting use cases such as upscaled video, AI-enhanced voiceovers, and other creative productions. The piece offers day-to-day guidance for brands and companies on how to handle the new rules, focusing on labeling requirements and operational adjustments. It appears on HORIZONT (dfv Mediengruppe) and aims to help marketers interpret compliance needs and balance creative workflows with regulatory transparency duties.
Read original sourceSamsung hires Orlik brothers for Galaxy launch
Samsung Switzerland has launched a new advertising partnership featuring Swiss wrestlers Armon and Curdin Orlik to promote its latest Galaxy devices. The campaign, titled "Die Revanche" and developed by agency Jung von Matt, markets the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Watch Ultra2 and Galaxy Watch9. The creative links the brothers' real-life rematch at the Bündner Frühjahresschwingfest to product use cases (training analysis, recovery, sleep tracking). The campaign includes social reels, videos and imagery, and was shot in the Schwinghalle Rüfeli in Untervaz.
Read original sourceJung von Matt: Frequently Asked Questions
What is Jung von Matt?
Jung von Matt is an agency group providing creative, media, strategy, PR and digital product services for brands and organisations.
Who uses Jung von Matt?
Its clients are businesses, brand teams, marketing departments and organisations needing campaign development, media execution, communications or digital platform work.
How does Jung von Matt make money?
It earns revenue from retainers, project fees, consulting engagements, production work and media management fees.
Company Facts
- Founded
- 1993
- Headquarters
- Universitätstrasse 105, 8006 Zürich
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- jvm.ch