JOLT

JOLT operates a two-sided platform. On one side, it attracts EV drivers with app-managed charging and a free daily allowance. On the other, it monetises the resulting attention, physical locations, and first-party behavioural data by selling digital out-of-home, in-app, and omnichannel advertising to brands and agencies. The charging estate functions both as utility infrastructure and as owned media inventory, creating value from physical usage, dwell time, and audience insight.

JOLT is an Australian EV charging company that operates a proprietary charging network, consumer mobile app, and an attached advertising and data business. Its commercial model uses large-format screens on charging units, in-app ad placements, and first-party mobility and charging data to sell media and measurement solutions to brands, agencies, and local advertisers, while also serving EV drivers through the app and charging network.

The company makes money through a hybrid model. Advertising appears to be the primary monetisation layer, sold on an impression basis through a self-serve platform and supported by campaign measurement and audience insights. This media revenue helps subsidise free daily charging for consumers, with additional charging revenue generated when drivers exceed the free allowance.