ivo.io

The business model centres on providing a cloud-based creative management and ad-delivery platform that streamlines how digital ad products are built, trafficked and measured. The platform combines creative authoring, dynamic video, retail-media specific modules and an ad decisioning layer that supports single-tag distribution across direct and programmatic inventory. This creates value for publishers, retail media networks and advertisers by reducing creative production and trafficking effort, enabling data-driven personalisation and improving yield on video, CTV and display inventory. Revenue is generated from platform usage and services, including campaign production, dynamic creative and retail media formats, often under white‑label arrangements with media owners.

IVO is a UK-based advertising technology company that operates a creative management and ad-delivery platform for digital publishers, retail media networks and advertisers. Its tools cover creative production, ad decisioning and trafficking for display, video and CTV formats, including specialised modules for dynamic video and retail media.

The company generates revenue through campaign-based commercial agreements and platform usage, including creative and production fees, minimum ad-serving charges and impression-based (CPM) billing, with options for white‑label or SaaS-style deployments and managed services. Its customers are media owners, retail media networks, agencies and advertisers that need to create, serve and measure data-driven ad creatives across direct and programmatic inventory.