COMPANY

OUNA

OUNA is a managed programmatic and contextual media buying powered by proprietary bidding AI.

Analyst Perspective

OUNA is the trading brand operated by Intango LTD for programmatic and contextual media buying services. The business delivers managed advertising campaigns using real-time bidding, contextual targeting and proprietary in-house bidding technology. Its positioning is privacy-first, with targeting based on page content and semantic analysis rather than cookie-based behavioural tracking. The company makes money by managing media buying for advertisers, brand marketers and agencies. Its proprietary bidding engine is not presented as standalone SaaS; it functions as internal infrastructure that improves bidding efficiency, optimisation and campaign outcomes inside the managed service. OUNA therefore sits between an AdTech platform and a managed programmatic buying operation, with revenue tied to campaign execution and media-spend-linked commercial models.

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Category Differentiation

OUNA is not a consumer app or publisher. It is a B2B managed programmatic and contextual media-buying operation operated by Intango LTD, with proprietary internal bidding technology.

OUNA: About

The business combines proprietary ad-buying technology with managed campaign execution. It acquires clients that need programmatic and contextual advertising, operates campaigns on their behalf using its own bidding and optimisation stack, and captures value through service fees, media-spend-linked charges and performance-oriented commercial terms. The internal technology improves buying efficiency and supports margin expansion rather than being commercialised as a separate licensed product.

How OUNA Works & Monetises

Business model analysis and core revenue streams

OUNA monetises through managed service fees tied to media buying and campaign execution. Revenue comes from retainers, campaign management fees and percentage take-rates on media spend, with potential performance-linked pricing for optimisation outcomes. The proprietary bidding technology is embedded in delivery rather than sold as standalone SaaS.

Revenue Channels

Managed programmatic media buyingService fee and media-spend-linked pricing

Contextual campaign executionService fee / retainer

Performance optimisation upliftPerformance-linked fees

Products & Services in Categories

Verified structural categorizations from the graph

OUNA: Frequently Asked Questions

What is OUNA?

OUNA is a B2B programmatic and contextual media-buying platform and managed service operated by Intango LTD.

Who uses OUNA?

Brand marketers, advertisers, performance teams and media agencies use OUNA to run privacy-first contextual and RTB campaigns.

How does OUNA make money?

OUNA earns revenue from managed service fees, retainers and media-spend-linked charges tied to campaign execution and optimisation.

Company Facts

Core Segment: AdTech Vendor
Official Link: ouna.ai