INFOnline

The company operates a B2B measurement and analytics model centred on providing audited internet usage data to professional media owners and related stakeholders. It deploys a proprietary measurement infrastructure that captures census and consent‑based pseudonymous data across client digital properties, then standardises and exposes this data through APIs, dashboards and portals used for reporting and currency purposes.

Value is created by enabling comparable, regulatorily compliant audience metrics that support advertising trading, planning and internal analytics for German digital media. The business captures value by charging clients on contractual terms for continued use of its measurement and reporting services after an initial trial period, with pricing tailored via an internal cost calculator and handled through invoicing.

INFOnline GmbH is a German internet audience measurement provider focused on digital media in Germany. It operates a proprietary, scalable measurement system for websites, apps and other online properties, offering census and pseudonymous usage tracking that is suitable for audited industry currencies and regulatory requirements.

The company sells its measurement and reporting services on a contract basis to publishers, media houses, broadcasters and related organisations that need standardised reach and usage metrics. Revenue is generated from paid subscriptions and service contracts following a time‑limited trial, with access delivered via APIs, dashboards and customer portals. Since 2024 it has been part of saas.group.