COMPANY

RetargetLinks

RetargetLinks is a link retargeting platform for programmatic display advertising.

Analyst Perspective

Inbound Retargeting Technologies Inc., trading as RetargetLinks, is a Canadian AdTech company operating a self-service link-retargeting platform. Its product combines URL shortening, pixel-based audience creation and programmatic display advertising, enabling marketers to create shortened links, capture audiences from link clicks, and retarget those users with banner ads across ad exchanges. The company sits primarily in AdTech, with a SaaS-style delivery model for campaign setup and link management. The company makes money through a hybrid model that blends platform access with paid media execution, chiefly via CPM-based retargeting campaigns. Its direct customers are digital marketers, agencies, performance advertisers and brands that want to build retargeting audiences from shared links across web, email and social distribution. Its differentiation is that it allows audience creation from outbound links even when the marketer does not control the destination website.

Analyst Signal Briefing

Updated: 29 Jul 2026

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Key insights about RetargetLinks

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Category Differentiation

RetargetLinks is not a generic URL shortener or simple link-in-bio tool. It is an AdTech platform built around link-based audience creation and programmatic display retargeting.

RetargetLinks: About

The company creates value by converting ordinary shared URLs into trackable audience acquisition points for digital advertising. Customers generate shortened links embedded with retargeting logic, distribute those links across owned and earned channels, and then use the platform to serve programmatic display ads to users who clicked. Revenue is generated from media spend attached to those retargeting campaigns, with the software workflow functioning as the control layer for link creation, audience building and campaign management.

How RetargetLinks Works & Monetises

Business model analysis and core revenue streams

RetargetLinks uses a hybrid freemium and usage-based advertising model. It offers link shortening and link management as a self-service software workflow, then monetises primarily through CPM-based programmatic display retargeting campaigns delivered after users click those links. This blends SaaS-style platform usage with media-spend revenue.

Revenue Channels

Programmatic retargeting campaign spendMedia Arbitrage

Platform usage and self-service software accessSoftware Subscription

Usage-based advertising delivery chargesPay-per-Use

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Demand-Side Platform (DSP)

Media Channel

Email & Newsletter Display, Web & Mobile Social & Digital Platforms

RetargetLinks: Frequently Asked Questions

What is RetargetLinks?

RetargetLinks is a self-service AdTech platform that shortens links, builds audiences from link clicks and serves retargeted display ads programmatically.

Who uses RetargetLinks?

Its users are digital marketers, agencies, performance advertisers and brand teams running cross-channel retargeting campaigns.

How does RetargetLinks make money?

It monetises through a hybrid model combining platform usage with CPM-based programmatic advertising spend for retargeting campaigns.

Company Facts

Headquarters: Canada
Core Segment: AdTech Vendor
Official Link: retargetlinks.com