Ideal Media

The company operates a two‑sided advertising and traffic‑exchange network centred on news and media content. On the supply side, publishers integrate embeddable recommendation blocks and tracking tags that expose parts of their inventory to the network and receive referral traffic from other participating properties. On the demand side, advertisers and traffic buyers purchase impressions within these recommendation units.

Revenue is generated by packaging and selling these impressions on a CPM basis, then remunerating publishers via a revenue‑share model. The platform calculates adjusted revenue by subtracting direct costs such as transaction fees, commissions and refunds, with these deductions contractually capped as a percentage of unadjusted revenue. The firm adds value by aggregating publisher inventory, routing audience traffic, providing an anti‑fraud system, real‑time campaign blocking and analytics, and by offering an embeddable news‑rating feed for discovery and referral traffic.

Ideal Media US Inc operates an online content recommendation and audience‑exchange platform for digital publishers. It runs a rating feed of popular news articles and an exchange network that routes traffic between participating news and media sites via embeddable widgets and recommendation blocks.

The company monetises by selling advertising and content‑recommendation inventory on participating publisher sites on a CPM basis, then sharing net revenue with publishers after deducting capped direct costs. Its direct customers are publishers that integrate its tags/widgets and advertisers or traffic buyers that purchase placements through its exchange; participation in the network itself is described as free, with the platform earning from brokering and managing campaigns.